Carlo is the VP of National Accounts for Greenbar Distillery and has dedicated his career to building brands. His enthusiasm for people and his passion for the beverage industry has made one of those folks that is loved by everyone who has ever

Mixing up the Mainstream with Hilary McCain

May 10th, 2021 34m 42s

Hilary is the Founder and CEO of Sweet Reason, a hemp and cannabis beverage company that exists to calm the minds of humankind. She founded the company out of an obsession with the future of hemp and cannabis beverages and how they would impact

Mixing up the Mainstream with Laura Hoffman

Apr 19th, 2021 32m 1s

Laura Hoffman spent 20 years cultivating a thriving wine and spirits career while becoming the first woman to manage a fine wine sales team working for both distributors and global suppliers and running NAOP teams. As she built and expanded her

Mixing up the Mainstream with Lori Kranczer

Apr 12th, 2021 32m 17s

Lori Kranczer is the Founder of Everyday Planned Giving LLC, a consulting firm that advises on customized planned giving programs that substantially and consistently support organizations. With more than 20 years of her career spent advising no

Mixing up the Mainstream with Darrell Butler

Mar 15th, 2021 52m 11s

Darrell W. Butler created the Award winning Fat Darrell® Sandwich that was named as best in the nation and featured on Good Morning America, Travel, Food Network and more! Darrell is also a diverse media personality and digital content provider

Mixing up the Mainstream with Jeffrey Koch

Mar 8th, 2021 53m 14s

Jeffrey Koch is the National Accounts Manager for Shaw-Ross International. Over the last three decades his career has touched many aspects of our industry including restaurant operations, ambassadorship, field & multi-cultural marketing, and mi

Mixing up the Mainstream with Andrew Fitzgerald

Feb 15th, 2021 26m 54s

Andrew Fitzgerald happens to be one of the people responsible for launching the hard seltzer category that has taken the U.S. by storm in recent years. Working with White Claw and then Truly, he has built a career of brand building and marketin

Mixing up the Mainstream with Trudy Thomas

Feb 8th, 2021 29m 27s

Trudy Thomas is the Director of Operations at Kennedy Concepts. She is most widely known for her roles in building the beverage program at some of Marriott International's finest properties. She just joined Kennedy Concepts as the Director of O

Mixing up the Mainstream with Jennifer McKeough

Feb 1st, 2021 33m 27s

Jennifer McKeough is the Vice President of Sales with Share A Splash Wine Co. and a Certified Specialist of Wine (CSW). Her career in the hospitality industry has taken her from purchasing for restaurants and retailers to sales for wholesalers

Mixing up the Mainstream with Ben Salisbury

Jan 25th, 2021 46m 29s

Ben Salisbury is the founder and president of Salisbury Creative Group, a sales strategy consulting firm helping wineries and craft distilleries leverage technology in their sales process. Ben's experience in the adult beverage industry has tak

Mixing up the Mainstream with Jamie Hunt

Jan 18th, 2021 29m 12s

Jamie Hunt is Founder of Fast Penny Spirits, a distillery creating American-made amari. A mostly Seattle native, Jamie is known for launching innovative digital products and experiences for global companies as well as seeking out delicious food

Mixing up the Mainstream with Katelin Holloway

Sep 7th, 2020 32m 39s

Katelin is a Partner at Initialized Capital as well as an Independent Advisor and Angel Investor supporting small business enterprises. As a People Executive turned Venture Capitalist, Katelin is passionate about building scalable, inclusive in

Mixing up the Mainstream with Nicola Nice

Aug 31st, 2020 57m 42s

Nicola is the creator, founder and owner of Pomp and Whimsy Gin as well as one of the founding members of the Women's Cocktail Collective. As a trained sociologist brand strategist-turned spirits producer, Dr. Nicola Nice, has made a career adv

Mixing up the Mainstream with Dan Newcomb

Aug 24th, 2020 33m 39s

Dan is the founder of Liquor License Advisor. He’s advised the nation’s most prominent restaurant, hotel and retail brands for over 15 years. His work in the world of liquor licensing isn’t limited to brokering. Dan also consults many of the la

Mixing up the Mainstream with Keith Sarasin

Aug 17th, 2020 42m 41s

Chef Keith Sarasin is the creator of Industry United, a Facebook group focused on helping the food and beverage industry. He is also a Chef and Restaurateur. Keith's love for food was developed at a young age when he would cook for his mother

Mixing up the Mainstream with Andrea Hoffer

Aug 10th, 2020 45m 30s

Andrea has been in the business of hiring, leading and motivating people for over 25 years. She is currently the Founder and CEO of AHA! Recruiting Experts. The core purpose of AHA! is to give leaders their time and freedom back by helping the

Mixing up the Mainstream with Allison Evanow

Jul 20th, 2020 1h 1m

Allison Evanow Founder and CEO of Square One Organic Spirits, the U.S.’s first all organic spirits company that she started in 2004. Since the launch of Square One Organic Vodka in 2006, Allison has lead the company’s growth as a successful, in

Mixing up the Mainstream with Heather Cox

Jul 13th, 2020 48m 14s

Heather Cox is the president of Certify My Company as well as an award-winning entrepreneur, speaker, and consultant. She brings her tireless energy to the cause of making the business world more closely resemble the real world. Heather champio

Mixing up the Mainstream with Julie Rhodes

Jul 6th, 2020 1h 21m

Julie is the owner of Not Your Hobby Marketing Solutions, with over 20,000 hours of experience on the business side of the specialty beer industry and more than 15 years of experience working in the service industry. She is an authority on beer

Mixing up the Mainstream with Jayne Portnoy

Jun 29th, 2020 59m 14s

Jayne is the Founder of JP Consulting and The Pen2Paper Project. She is a brand coach, marketing strategist, speaker, yoga instructor and committed humanitarian. JP Consulting is the outcome of over twenty years in the entertainment and hospita

Mixing up the Mainstream with Yvette Mathis

Jun 22nd, 2020 57m 59s

Yvette is the National Account Manager for Nestle Waters North America. She is a beautiful human in every way and her story is reflective of her inspiring journey. You can follow Yvette on Twitter and Instagram or reach her via email, Yvette.Ma

Mixing up the Mainstream with Daniel Singer

Jun 8th, 2020 56m 21s

Daniel is the Founder & CEO of FILTHY FOOD®. From acting with the Royal Shakespeare Company to being inspired by an idea in 2007. Daniel embarked on a two-year olive pilgrimage, exploring hundreds of varieties of cultivatable olives before crea

Mixing up the Mainstream with Jesse Estes

Jun 1st, 2020 52m 37s

Jesse is the Global Brand Ambassador for Tequila Ocho and can be found leading seminars, tastings, and masterclasses on tequila and other agave spirits across the world. He is also the author of two cocktail books, Tequila Beyond Sunrise and Fr

Mixing up the Mainstream with Paul Hletko

May 25th, 2020 31m 27s

In 2011, Paul opened the FEW Distillery and since then has produced award wining spirits that are original, distinctive and playful. His love for the nuances & flavor of whiskey and his flexibility to innovate with gin have made them FEW’s back

Mixing up the Mainstream with Kathy Casey

May 18th, 2020 41m 44s

Kathy is the owner of Kathy Casey Food Studios® – Liquid Kitchen®, a global agency specializing in food and beverage innovation and concept development. Her team can often be found in the field training staff and supporting new openings. A succ