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CMO insights: Strategies for getting back to business part 2

CMO insights: Strategies for getting back to business part 2

Released Wednesday, 24th June 2020
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CMO insights: Strategies for getting back to business part 2

CMO insights: Strategies for getting back to business part 2

CMO insights: Strategies for getting back to business part 2

CMO insights: Strategies for getting back to business part 2

Wednesday, 24th June 2020
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Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global --  shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but give actionable recommendations you can apply today.

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