In today's digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective.On this episode of Lay of the Brand, we ask Merritt Group's very own Senior Director of Digital & Integrated Marketing, Pasha Irshad, about the latest and greatest tools, tips and tricks in the world of performance marketing.