The 13 pillars emerging brands are building their companies on (and you can too)

There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness.

As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes.

Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com

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