Content rules the Internet landscape. As our collective time is spread thin, storytelling is confronted with more challenges and opportunities to reach audiences. This new form of content development also impacts the way our imagination manifests itself online. People's fears and dreams can have real impact since they can be broadcasted to many different audiences through our social media profiles. However for every far reaching or closed minded thing that can be created, our lack of anonymity within our online peer groups can shape a new form of unprecedented accountability.