In public relations, "going rogue" is a notion that sets teeth on edge for most PR practitioners.
But sometimes, when the conventional approach fails, the only way forward is to throw carefully-laid plans out the window and wing it.
In 2013, when a government shutdown closed the National Parks to visitors on the eve of her long-planned PR junket, (W)right On Communications founder Julie Wright faced a choice. She could either abandon months of planning and waste an opportunity to showcase some of California's most epic scenery to a hand-picked group of influential travel writers, or she could bend the rules, take a calculated risk and skirt some barricades.
So she went rogue, and the trip that resulted was as hair-raising as it was memorable. In this episode of Lead Balloon, she shares the epic tale, as well as the important lessons she learned about asking forgiveness instead of permission... and BEAR SAFETY. Travel writers Diane Lebow and Laura Kiniry also share their recollections of the trip, and explain why every PR practitioner needs a little bit of "rogue" in them.
Learn more about (W)right On Communications, visit Diane Lebow's website and check out Laura Kiniry's Instagram feed.
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