Podcamp Media
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
2 people rated this podcast
Podcamp Media
Lead Balloon - Public Relations, Marketing and Strategic Communications StoriesEpisodes
Podcamp Media
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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Bonus
BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland
Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language.In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own
When you're working with high-profile people in fields like PR, marketing and branding, things are always changing.History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to lear
At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot.During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made
UFOs have traditionally been more of a pop culture phenomenon than an actual science.But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing
Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics.Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or
On January 18, 2018, the entire State of Hawaii received an ear piercing alert on their cell phones."BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL."Those with a keen memory will recall that the Aloha
The robot revolution has arrived.And they're coming for your marketing or content creation job.The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative indus
Every professional communicator has had a day that seems like it came straight out of a TV sitcom.For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence.In fact, the s
"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people."Certainly, brands swooping in and trying to leverage youth culture to drive s
Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode.And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Hea
When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCup
It is now only a matter of time until someone attacks your reputation with a deepfake, according to the experts.So-called deepfake technology, which can synthesize audio and video of things that never happened, has arrived en masse.And, while
It has been called “The Greatest Speech Never Given.” Drafted as a contingency plan for President Richard Nixon on the occasion of the Apollo 11 moon landing, the memo entitled "In Event of Moon Disaster" is inarguably a better piece of writin
There’s a disturbing new trend making waves in the world of online content creation. Corporate blogs, mom-and-pop business websites, podcasts…Even stuff that you posted years ago to your personal website or social media.It’s now being examin
Now with 50% new footage!During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them.Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud
It's been a busy year here at Podcamp Media.So busy, in fact, that we almost forgot to recognize a pretty significant milestone in Dusty's career.20 years ago, Dusty got his first job behind a microphone. He was 17-years-old, working an after
For the U.S. Navy Blue Angels flight demonstration squadron, media relations is not a job that just happens on the ground. Each year, dozens of media reps, influencers and VIPs are invited to take a ride in the back seat of one of the squadron
The U.S. Navy Blue Angels flight demonstration squadron is not only the world’s most well-known group of elite performing aviators. It’s also—and people forget this—a group of elite public affairs and marketing practitioners. From the pilots
In 1993, the world watched as two bitter rivals shook hands on the South Lawn of the White House, presenting the best hope for peace in the Middle East seen in centuries of bloodshed.Israeli Prime Minister Yitzhak Rabin and Palestine Liberatio
Adweek's 2020 "Marketing Podcast of the Year."Webby Award-nominated.Profiled on Forbes.com.On Lead Balloon, professional communicators share tales of the do-or-die situations that defined public relations and marketing careers--what went wro
On a busy evening in Boston's financial district in 1995, gunshots ring out. When the smoke clears, a prominent divorce attorney is dead and a police officer is wounded.And Lee Caraher, then the Vice President of Corporate and Consumer Communi
Sexist advertising that objectifies women reached its heyday in the late 1960s and early 1970s.But, in that era, it was very seldom that any company actually faced backlash or consequences for its ad practices.That began to change, however, w
As the world’s most valuable automotive manufacturer, electric car giant Tesla is the largest company in the world that operates without any kind of public relations personnel.That means no media relations arm. No crisis comms plan. No PIO. I
The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple:Embrace your roots. Celebrate authenticity.It's a lesson that's been served up again and again in the brands and marketing ecosystem. B
Well folks, Lead Balloon has been nominated for The Webby Awards, "the Internet's highest honor."And we need your help to bring home the hardware. Click here to Vote for Lead Balloon as Best Creativity and Marketing Podcast.And if you want t
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