In today's episode, we delve into the world of scaling a business from a service to a product model with Pieterjan Bouten, the Co-founder and chairman of Showpad.

PJ shares insights from his entrepreneurial journey, starting from his initial consulting career to co-founding two companies - Netlog and In The Pocket, and ultimately crossing the challenging line to a product business with Showpad.

In our conversation, we explore:

• The journey of Showpad through various stages of growth - from bootstrapping to international expansion, hyper-scaling, and maturation.

• The strategic diversification of distribution channels, navigating from PLG motion to direct and outbound sales.

• PJ's personal journey as a founder of Showpad, transitioning from the role of CEO to Chairman, and the self-discovery and growth that came with it.

• The importance of trusting one's intuition and surrounding oneself with the right people.

Let's dive in!

Leaders of Growth is brought to you by Knight Capital.