Why are women the world’s most powerful consumers and how do you market to them? It’s a simple question that has perplexed even the biggest businesses. This week, we’re taking a deep dive into the subject with someone who has made their career researching women’s buying patterns and sharing their voices with businesses worldwide. Considered the #1 speaker on women consumers, our guest today is Bridget Brennan.

Today, she’s talking to host Skip Lineberg about the women’s multiplier effect, the four key motivators that influence women’s buying decisions, the “double duty, half the time” trend and a whole lot more. From NFL teams and cosmetics companies to indie bike shops and furniture stores, this episode is packed with examples and ideas to help you create a true competitive advantage and win women’s business no matter what industry you’re in.

In addition to being a sought-after speaker and author, Bridget is the CEO of the strategic consultancy Female Factor. She’s a contributing writer on the subject of marketing to women for Forbes.com and Paris Retail Week and the author of the new book Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers.

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Winning Her Business (https://www.harpercollinsleadership.com/winning-her-business/)

The Female Factor (http://www.thefemalefactor.com/)