Solution selling is all about staying on the client’s agenda. Clients want sales professionals who want to understand; to ask the difficult questions - creating insight beyond their current understanding. In this podcast I am joined by Helen Blake CEO of Futurecurve, Helen describes her unique model called the Value Pyramid. Selling large scale transformational deals requires its own set of skills, different from selling commodities further down the value pyramid. There is no generic sales presentation or playback but what is required is the skill to have deeply engaging one-to-one exchange of ideas and insights that moves the client to engage with them.