Are you an entrepreneurial creative? Do you want to grow your business and protect your valuable intellectual property? Is your lawyer truly your partner and helping to grow your business?Our special guest Rachel Brenke answers these and other questions about entrepreneurship, business growth, intellectual property and ways the right lawyer can help you grow your business, especially for creative entrepreneurs.Rachel Brenke is a multi-faceted entrepreneur, business strategist and intellectual property attorney. She’s a very successful lawyer focusing on Intellectual Property while helping to protect small businesses along with several successful legal niche brands, including TheLawTog®, FitLegally, and BlogLegally.She’s also a mother of five, wife to an Army veteran, a practicing lawyer, an author (7 books), a cancer survivor, and a Team USA athlete (aquathon). Through her podcast, brands, and one-on-one services, Rachel helps creative entrepreneurs with business strategy and legal needs such as forming businesses, draft contracts, and business and intellectual property law.The Leadership Junkies Podcast is brought to you by Cardivera.com.Show NotesEpisode highlights…

Exploring the entrepreneurial mindset and building a business that gives you life you want

Importance of having a business growth strategy

Looking differently at business growth the role / value of the right legal advisor

Role of a full legal strategy for your creative business

Why having a lawyer is an essential part of your business strategy for your creative business

Risks and limitations of do-it-yourself law and online legal resources (i.e. Legal Zoom)

Value of flat rate legal fees for business owners and lawyers

Doing the math of why appropriate legal advice is an investment for your business (not a cost)

Demonstrating your value through your different questions

Questions as the key to developing your business growth strategy

Role of rocks and fear in limiting your business growth

Unique business challenges for creatives

Using questions to help your clients and team find their own answers (instead of giving them the answers)

Creating contracts that align with your work flow

Using the contract to help you be a better leader and business owner

Value of working with a lawyer who’s grown other (non-law) businesses

Importance of being confident in the value of what you create and sell

Risks of putting your money issues and beliefs on your clients and potential clients

Role of money blocks in limiting your business growth

Your mindset with your clients must align with your mindset with your vendors

Recognizing the season of life that you're in and evolving and pivoting based upon that season of life

Resources:

Rachel Brenke LinkedIn

Rachel Brenke Instragram

Rachel Brenke Twitter

Rachel Brenke Website

Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade Books by Dr. Robert Cialdini

The Leadership Junkies Podcast

Cardivera

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