When culture had strategy for a coffee. 5 simple lessons to build an organisation the Starbucks way.

A strong ‘culture’ in an organization might take a long time for it to show, as it needs to be ingrained into the DNA of the organisation. Unlike a skill, that can be incorporated by training its workforce at any point, culture requires continuous focus from the moment of an employee joins the organisation. The employee is exposed to a ‘ways of the world here’, and pretty much adopts that particular way as their own.

It is in this context, that I wish to use the Starbucks example. What makes Starbucks do something that is so insanely simple and yet, delightfully magical? It is not their covfefe for sure!

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ABOUT THE AUTHOR/ NARRATOR

Rajesh Soundararajan

Rajesh Soundararajan is an entrepreneur and co-founder of Futureshift Consulting, a boutique consulting outfit that helps organizations chart their business, marketing, and technology strategies that generate demand, drive predictable revenue, and achieve impactful outcomes.

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