When embracing digital transformation, getting the fundamentals right is, well, fundamental. Yes, you need to deploy cloud effectively. You need to incorporate automation appropriately. You need to roll out a blockchain in a meaningful and effective way. But while this is necessary, it is not sufficient. You need to then follow through with embracing real change, achieving entirely new outcomes and engaging customers in entirely new ways. According to Phillipe Mazas, CIO of Mundipharma, this is “playing in the final third of the pitch,” a reference to major league football. Getting the fundamentals right is not enough; it’s just the starting point for ultimate success. Join this podcast as Phillipe and Chris dissect this notion, and how it impacts an organization’s ability to succeed with transformation.