Nick Craig sits down with Paul Cobban, who served as the Chief Transformation Officer at DBS Bank in Singapore for over a decade. Paul shares a vivid account of his first day at DBS and the challenges they faced, such as long wait times, low customer satisfaction scores, and underperforming financial metrics. They discuss the evolution of a purpose-driven approach that propelled DBS to become the best digital bank and earned it prestigious accolades. 

In this episode, we discuss:

●       Purpose-driven transformation vs. traditional transformations

●       Enhancing the internal employee experiences

●       The implementation of the rituals "meeting mojo" and “racoon”

●       How to change culture through design

●       What are the characteristics of purpose-driven transformation?