LEGO is one of the most innovative companies in the world, with a well-loved brand that is valued at over $7bn. On the brink of collapse in the early 2000s, LEGO adopted several innovation strategies to return to global dominance: one of which was LEGO IDEAS. 

LEGO IDEAS is an online community which brings together passionate fans and creators from around the world to imagine, iterate, and evaluate ideas for new LEGO kits. To date, the platform has +100,000 registered users and +9,000 community-driven projects. 

In this episode, we explore LEGO’s community-driven innovation strategy as a powerful way to harness new ideas and significantly increase the likelihood of product success, since product development is driven by your customers.