In this podcast, BIA’s Managing Director, Rick Ducey, and Lynn Claudy, SPV Technology at NAB, discuss the winding road for ATSC 3.0, where the industry is advancing and where it needs help particularly from the FCC. Claudy also profiles all the Next Gen sessions, events, and booths at the NAB Show taking place in Las Vegas April 15-19, 2023.

Lynn Claudy sits in a leadership role at the intersection of ATSC3 technology development and market rollout with his positions at including NAB (SVP Technology), ATSC (immediate past chair), and the FCC (Tech Advisory Council) among other industry affiliations.  

ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC1 services to free up other spectrum to introduce ATSC3 services. At some point the stations acting as “lighthouses” to serve as a common host for a market’s ATSC 1.0 service will also transition to ATSC 3.0 for a complete cutover to the new NextGen TV service as it is branded in the consumer market. Listen now to get an update on industry activities.