It's been a while since a copywriter impressed me. Most of what I learned about writing copy came from people already dead or at the end of a successful career. Names like Caples, Halbert, Bencivenga, Makepeace, Kennedy, Carlton among a few others. Each having their own quirks and strengths to learn from. Over the last year another copywriter caught my eye. Lucky for you and I she's still alive and writing killer copy. Not to mention the leading authority in a rapidly growing niche.

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