Have you ever felt ripped off by a marketing agency? I’m sharing a story from my own experience where I recently felt ripped off by a marketing agency. I'll also share some tips to help you avoid the same experience.

I've been interested in voice search for local services and haven't had the time to research. I saw an offer that said I could show up as number one in local voice-activated search on Siri, Google Home, and Android for digital legal marketing services. This looked like an excellent opportunity to test voice-activated search for local services.

I searched and found that there was no competition showing up in my local market. The nearest competitor was about 45 miles away. This looked like an ideal opportunity to check out this local search.

I did everything the marketing agency asked about keyword search and getting optimized for the keywords I wanted to show up for in the area. I even offered to figure out a way to partner with this agency if the experiment worked out well.

I was told it would take 30-40 days to show up in local search. After 60 days, I still wasn’t showing up.

When I started questioning the agency about why I wasn't showing up, they tried to upsell another service to me. They said that what I thought should be simple because I had NO competition would require more money and deploying an additional strategy. They did not mention any additional strategy on the initial sales call.

What I Learned from this Experience

• Get deeply curious about how the process works and what to expect
• Push the sales rep to get crystal clear on terminology and precisely what is being offered
• Ask if there could potentially be additional costs

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/