What is a local service ad (LSA)? How is it different from Google Ads? How is Pay Per Lead different from Pay Per Click?

One of the biggest pitfalls for most attorneys regarding Google and ads is that they don't know the right questions to ask.

Chad Henkel from Nifty Marketing is here to answer some of those questions, teach us about Local Service Ads (LSA) from Google, and why now is the perfect time to start using Google LSAs.

Chad shares insight into the setup process to use Google LSAs.

The foundation of all marketing decisions should be your goals. What is the next step you want your potential client to take when they see your ad?

You need to have a follow-up process in place for the leads coming in, and you also need to know your current cost per acquisition.

Did you know that Google My Business is essentially becoming like the home page for many law firms from an internet marketing perspective? You can almost do anything from the Google page. You can find directions, phone calls, read reviews, and learn about the law firm by clicking on the pictures.

Chad also educates us on the power of Google reviews and why your business needs them.

What You Will Learn in this Episode

• What are Local Service Ads (LSAs)
• Why need a process in place for lead follow-up
• The difference between Pay Per Click and Pay Per Lead
• Four questions you need to be asking right now
• Why you need to understand your cost per acquisition

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

[email protected]

bitly.com/lsacalc

https://niftymarketing.com/

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/