Expanding your business to the US market is hard. As we have covered in our article series on the topic, there are challenges in most aspects of your operations. Your brand needs and go-to-market strategy needs adjustments. Your legal work must be updated. And your employment strategy also needs to be revisited. 

There are so many things to consider: Timing, location, the degree of dedication. It's a nightmare. 

Well. It doesn't have to be. We invited Joanne Farquharson, CEO in Foothold America and expert on American business expansion to a conversation about challenges and solutions.