How Costco Differentiates Itself from the Competition
Released Tuesday, 19th May 2020
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How Costco Differentiates Itself from the Competition
How Costco Differentiates Itself from the Competition
Tuesday, 19th May 2020
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In this podcast, Rick Borg, EVP, Costco Auto Program, discusses how a blend of human and digital touches through both live agents and digital interfaces makes Costco an ideal place to shop for cars. He also describes the Costco mantra for success: “deliver personalized, 7-day-a-week assistance around the clock.” Rick also talks about resilience among dealers that has helped build a sense of positivity during the challenging COVID-19 pandemic
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