0:14

Welcome to the Less Glove morphist

0:14

Podcast.

0:17

With me, Coach Bronson and me,

0:17

Coach Nat, where we peel back the curtains and

0:21

reveal the truth behind Hot Topics in health

0:21

and fitness.

0:24

This is Keto fit life unfiltered.

0:29

Hello and welcome to another

0:29

episode of Les Glovemore Fist with Coach

0:33

Bronson and Coach Matt. And today we are going to be talking about our

0:37

journey as coaches, the coach's journey, how

0:37

we got started, why we're doing it, and for

0:43

anyone that's interested in becoming a coach,

0:43

some things that you can use to make sure

0:48

you're doing what you need to do on your

0:48

journey to be the best coach and all that good

0:53

stuff.

0:54

The certifications you can look

0:54

into resources, experience, how we got to

1:00

where we are and what we would recommend for

1:00

you.

1:03

Just getting started today.

1:05

Yeah. And as we're saying this

1:05

intro, I'm thinking about we could do a whole

1:10

episode just on the mindset of coaching.

1:13

Oh, boy.

1:14

Because that's a whole we're going to.

1:16

Try and keep we'll touch on that today.

1:18

We'll touch on it a little bit,

1:18

but I think let's try to keep it more

1:21

practical, tactical.

1:23

Excuse me, have we met?

1:28

And answer some questions and

1:28

give some people some things that they can

1:32

actually do. Because I do think that we could do a whole

1:35

episode on the mindset of coach and what it

1:35

takes to.

1:40

Be the journey, the process.

1:41

Well, just the mentality of

1:41

what it takes, like, who should be a coach.

1:46

Where does your mind need to be to be a good

1:46

coach, what makes a good coach, how being a

1:52

coach is different than being a friend, is

1:52

different than just answering questions.

1:57

There's a lot of stuff.

2:02

Well, we have on our topic list

2:02

exactly that how to be a good coach.

2:08

Right. Because we also want to talk about how to be a good client and.

2:11

How to select a good coach, how to

2:11

find the right coach for you.

2:14

And how to find a good client.

2:16

Yes.

2:16

Because that's part of the process, too. So there might be a couple of different

2:17

episodes that we do about this whole coaching

2:22

thing. Mine is a way closer than yours, isn't it?

2:26

That's why anyways, we're fine. Okay.

2:28

So we are live, as always, our podcast, if you

2:28

didn't know, we're doing these live on

2:35

Instagram as well. So we will be taking questions.

2:38

If anyone has any questions live, please ask.

2:41

We will take them down. We're trying to keep the topics to things

2:42

specifically focused on what we're talking

2:47

about today. So if you have any questions about nutrition,

2:50

fitness, whatever else, go ahead and ask them.

2:52

We'll take them down. Maybe respond at another date.

2:56

If you have coaching questions, though, please

2:59

ask away. So how do we start this?

3:01

We want to start this with how we got started

3:01

in coaching.

3:06

Sure. Yeah.

3:07

Okay. Because mine started with

3:07

fitness coaching.

3:11

What did you start with?

3:12

Oh, boy. Mine probably actually started even before

3:15

health and fitness.

3:17

Okay, you know what?

3:17

Mine did too.

3:20

We're going to go back. We're going to go far back.

3:23

Okay.

3:24

I didn't even reflect to think of

3:24

what I would say.

3:26

As soon as you said that, it

3:26

was like, oh my God, I forgot about a whole

3:29

another part of my life.

3:31

Okay, well, what came to mind when

3:31

I just said that I want them.

3:34

Down from a health and fitness

3:34

perspective?

3:38

It started in my late 30s, early 40s, when I

3:38

got into CrossFit.

3:43

Previous to that, I was an instructor.

3:46

I was a coach, a trainer in the army.

3:48

Okay.

3:48

So I was the course manager for

3:48

several different courses in the Delaware

3:54

National Guard. We did emergency management.

3:57

We did army combatives, which is like mixed

3:57

martial arts in the military.

4:01

And I was instructor.

4:03

I was so impressed by that. When he told me that he did that in the

4:07

military, I was like, that is hot.

4:11

That's part of it. So I had experience and I've been exposed to

4:15

what it's like to teach people and to see them

4:15

change and to see them grow and develop and

4:19

things like that. Before that, in my previous life, in It, I was

4:24

a technological technical instructor.

4:27

So I would teach people how to use technology,

4:30

teach people how to implement and utilize

4:30

things and build systems and things like that.

4:34

So not even thinking about it.

4:37

There have been aspects of my life for the past 20 plus years where I've been in that

4:39

teacher mentor kind of coaching role.

4:45

So it kind of duh makes sense now that that's

4:45

what I'm doing because it's super fun.

4:50

I love it.

4:51

And that goes into the what you

4:51

said a second ago about, well, who would make

4:55

a good coach. How do you know that this is something that

4:57

you could be good at?

4:57

And I do think that there is some inherent can

5:02

you learn the skills to be a good coach?

5:02

Absolutely.

5:05

You can hone those with anything.

5:08

I would say you can hone the skills to be good

5:10

at anything. So that the concept that you have to be born

5:13

this way or born with a particular skill set

5:13

or talent in certain things is going to play

5:24

in more than others, like sports or the art.

5:28

If you're either born with an incredible gift

5:31

that you can then hone to become the master at

5:31

that craft or not in certain areas.

5:36

Coaching is an area where you absolutely can

5:36

hone the skills to be great at it.

5:41

But some people are naturally born with this

5:41

really purpose.

5:46

I believe that both of us landed here because

5:46

this purpose was put on our hearts.

5:51

It was something that we are doing what we

5:51

were meant to do.

5:55

Yeah, absolutely.

5:56

And we have a lot of moments of

5:56

clarity around that where the light bulb goes

6:00

on. It's like I'm doing exactly what I was meant to do on this earth.

6:03

So I say that because for me, I've always been

6:08

a classic overachiever. And yeah, I was everything from elementary

6:15

school, straight A student, like, never miss a

6:15

day of school, a perfect attendance record,

6:21

like all of that through high school, getting

6:21

into leadership positions, right?

6:27

Yeah, that's a whole another thing.

6:28

Yeah.

6:30

So we're very similar to nothing. Like if you put us in a room with 100 people

6:32

and something happens and they're like, hey,

6:38

we need someone to do whatever, inevitably it

6:38

will be us that are just like, okay, we're in

6:45

charge now. How the hell does that happen?

6:48

Is the guy what the hell?

6:48

You all know people like, this bronson is the

6:53

guy who will run into the fire when everybody

6:53

else is running away.

6:56

Like, whatever the emergency situation is,

6:56

this guy's running toward it.

7:02

How can I help?

7:02

How can I fix this?

7:04

How can I save people, whatever it might be,

7:04

right?

7:07

That's really kind of your thing with me.

7:11

I was always the somebody else saw that in me

7:15

and gave me the opportunity. And then people just naturally started

7:19

following me or naturally started asking me

7:19

questions or lean toward me to become the

7:24

leader. I wasn't naturally just going to jump out

7:28

there and do it, but found myself over and

7:28

over in those situations.

7:33

And I am a performer.

7:36

I do love the limelight part of it. So that part was also attractive to me.

7:41

So in high school, I started dancing.

7:43

I didn't dance when I was like two years old

7:43

in the tutu in the Little Baby Dance studio.

7:48

But in middle school, I would say I got really

7:48

interested in the art and dance in particular.

7:54

And then I got into in high school. So I became the captain of the color guard.

7:57

I was leading there lots of clubs in high

7:57

school.

8:02

It was like officer positions and then even

8:02

more in college.

8:06

It was just like all the things in college,

8:06

but particularly I started in the beginner

8:12

level dance as a freshman in high school, and

8:12

then by my senior year in high school, I was

8:18

the aide. I was an advanced class and I was the aide for

8:23

the beginner level classes. And then I went to school for dance.

8:27

And so it was always this ending up in a

8:27

leadership role.

8:33

Right. So that was through high school to.

8:36

Mentor default to mentor

8:36

status.

8:38

And even when I took positions,

8:38

entry level positions in the restaurant, I'd

8:44

become a trainer after the first month.

8:46

Right. Or Disney.

8:48

I went and worked for Disney for a year after

8:51

college. And that was just an internship, supposed to

8:54

be a one year internship for me. I ended up being a trainer by the end of it

8:58

and training the new employee.

9:00

Yeah. And I think the key to

9:00

that when you're thinking about what makes a

9:03

good coach and why we kind of naturally fall

9:03

into that.

9:08

It's not because we're better than anybody. It's not because we're smarter than anybody.

9:12

I think looking at it, it's really about how

9:12

well can we transfer information in a way that

9:20

people can understand?

9:21

Yes.

9:21

Can we connect with people and

9:21

help them connect to the data, to the

9:25

information, so that they can actually do

9:25

something with the information?

9:29

I think we're both very good at helping people

9:29

connect with what they're trying to do and

9:34

then actually do something with it.

9:35

I don't know if we were talking

9:35

about this recently or if I saw this

9:38

somewhere, but there is a difference between

9:38

an athlete and a coach 100%.

9:46

Just because you might be an elite athlete in

9:46

your sport does not mean you would make a good

9:52

coach.

9:52

In fact, most athletes are

9:52

crappy as coaches.

9:58

So just for your own benefit, if you are

9:58

watching this and you have been looking for a

10:06

coach, I highly recommend you save yourself

10:06

some time.

10:10

Unless somebody is a high performing athlete

10:10

and you know that they have some training,

10:17

some experience, and they have people they've

10:17

coached who are happy with the product that

10:21

they've been given, avoid athletes.

10:24

As coaches, and this can go for a

10:24

lot of influencers.

10:29

Most influencers, most

10:29

athletes.

10:31

Just because someone looks good, just because

10:31

someone is super strong, they had a coach that

10:36

put them through a training program. They didn't come up with that training program

10:40

themselves. Okay, so find that person's, coach and hire

10:44

them, but don't get the athlete. The athletes make horrible coaches.

10:48

Excuse me, I'm an athlete.

10:52

You had the experience of

10:52

coaching and doing this kind of stuff before

10:55

you became an athlete.

10:56

That's true, actually. That is very true, actually.

10:58

That's a really good point too. That's another thing I was thinking about the

11:02

other day, is don't look at me and think that

11:02

this is like I didn't come out of the womb as

11:08

an athlete. A lot of the time I get into the chat in

11:12

Facebook groups and I'll say something about

11:12

protein or say something about muscle

11:18

building, and then somebody will say, yeah,

11:18

but you're different.

11:24

But I couldn't do that because you're this pro

11:24

athlete.

11:28

Yeah, I worked to become a pro athlete.

11:31

Before I was a pro athlete, I was an amateur athlete.

11:33

And before I was an amateur athlete, I wasn't

11:35

an athlete at all. And you're right, I have been professionally

11:38

coaching longer than I've been an athlete.

11:42

That's such a powerful 100%.

11:45

The coaching has always come

11:45

first for me.

11:47

Yeah, it's just how it is.

11:50

Let's just do this real quick. Oh, yeah, marty made a comment, said, I had a

11:51

trainer a few years back, told me I didn't

11:56

need to know anything, just do what he says.

11:58

I was lost after I had to live without him.

12:01

I hate trainers like that.

12:02

That's the difference between a trainer and a coach. Trainers are there to give you something to do

12:05

and make you do it.

12:09

A coach is there to teach you how to be self

12:09

sustaining.

12:12

That is the difference. And you want to find coaches.

12:15

Trainers are good short term. If you don't have anything to follow, you

12:19

don't know what to do or.

12:19

If you need the hands on in person

12:19

to help with your form and check your

12:25

imbalances and the kinds of things that are

12:25

really great for in person.

12:31

But if you want someone who's

12:31

going to actually help you, again, connect

12:35

with your why, connect with the concepts and

12:35

the principles.

12:38

And I think that's another big difference

12:38

between coaches and trainers.

12:42

A good coach is going to look at the

12:42

principles and concepts about of what's

12:48

successful in health and fitness and teach you

12:48

how to apply those concepts to your life.

12:53

A good trainer knows techniques.

12:57

They don't know those techniques outside of

12:59

the concept and principles. So they can only tell you how to do something,

13:03

not why to do something well.

13:05

And actually, I usually tell people

13:05

when they're working with a trainer, you

13:09

should be asking your trainer why?

13:09

Why did they program this that way?

13:14

Why do you have this many exercises to do?

13:14

Why did they give you this split?

13:18

Why this exercise?

13:18

Why this ask the questions.

13:22

Because they really should be teaching you

13:22

about why they're programming the way that

13:28

they're programming for you, for your goals.

13:31

And you have every right to know that. And the trainers that are leaning on the

13:32

wanting to keep you ignorant, that's because

13:39

they want you to depend on them to only be

13:39

able to come back to them and to not be able

13:45

to do it on your own. I know for both of us.

13:50

And some coaches are likely going to do that

13:50

as well.

13:53

So I wouldn't even call it that's. Not just I wouldn't say it's just.

13:55

Trainers and coaches, anybody.

13:57

Good coaches and good trainers

13:57

versus poor coaches and poor trainers because

14:02

they're thinking the scarcity mentality and

14:02

they just want to keep you on the hook for

14:07

them.

14:07

Absolutely.

14:07

Good coaches and the way we do it

14:07

with our clients, we want them to be self

14:11

sustaining. Graduate by the time that they finish with us.

14:14

We call it graduation for a reason.

14:17

Graduate from us. There should be a point in time where we have

14:20

taught you everything that you need to know to

14:20

be self sustaining and then you can go out and

14:26

just have a blast. When you get to that point, everything, it's

14:29

so much easier, it's so much better. You're not stressing out over everything.

14:33

You understand what things are happening and

14:33

why they're happening and how you can make

14:36

adjustments and instead of oh my God,

14:36

something happened.

14:39

What do I do? I got to call coach. That is such a limiting okay.

14:44

That is literally no different than my

14:46

lifestyle when I had IBS and urgent valves.

14:49

I couldn't do anything because I wasn't sure,

14:51

so I had to go check. I had to make sure I had to do this.

14:54

It's living your life tied to a lack of

14:54

information, a lack of being able to take

14:59

action because your lack of ownership, you've

14:59

given ownership over to this person instead of

15:06

taking it yourself. And we want to help you have that ownership of

15:09

your own life in your own hands.

15:11

Exactly what your power away to

15:11

anyone else.

15:14

Coaching is all about for us. Okay, so we both got started with coaching

15:18

before we realized we were getting started

15:18

with coaching.

15:20

That's what it sounds like.

15:22

Yeah. And then from all of that to

15:22

the corporate world, well, for me it was

15:28

nonprofit, the same thing, leadership

15:28

positions and training.

15:34

I ran the volunteer and internship program for

15:34

a while and then took on higher leadership

15:40

positions where I had employees and things of

15:40

that nature.

15:43

And then I got into, you could be my boss.

15:47

I am your boss. He knows I'm the boss.

15:53

And then I got into spiritual, leading

15:56

spiritual retreats. So sometimes I forget about this, but it is

16:00

still a passion of mine to eventually have a

16:00

retreat that is a mind body health retreat and

16:08

combining all of my experience in that area.

16:10

But I got started in religious retreats in the

16:13

church and director of those.

16:17

So leading people spiritually.

16:20

And that is very similar to coaching in many

16:20

ways.

16:25

Absolutely.

16:25

In health and fitness.

16:26

Yeah. So how did you make the

16:26

transition from that into, I want to be a

16:31

health and fitness coach. I want to be a wellness coach or whatever.

16:34

Really?

16:34

For me, it was because of what this lifestyle

16:38

did for me. So I went Paleo back in 2011, 2012, and it

16:45

changed my life. I got off all of my medications, I reversed

16:49

all of my chronic conditions. I found a level of health I never knew was

16:55

possible, and I wanted to teach other people

16:55

about it.

16:59

So that's really where it started. I went to my first Paleofx in 2016, and this

17:06

was also when I was prepping for my first

17:06

competition.

17:08

That was my first Paleo FX two.

17:11

And we didn't know each other, and

17:11

we didn't meet each other back then.

17:15

The universe has an interesting way about it.

17:18

We needed to meet when we did, and not a

17:22

moment too soon or too late.

17:24

Exactly, because it could have

17:24

been too late.

17:27

Oh gosh, I'm so glad.

17:28

Too late.

17:32

I digress. So at that point, I'd been into pole dance

17:38

fitness, into aerial arts.

17:41

I built up some upper body strength, some core

17:44

strength. I got my first six pack with Paleo and whole

17:48

30. So I changed my health, I changed my body, I

17:52

changed my lifestyle, and then I decided I

17:52

wanted to get into competing.

17:57

So I was in the midst of this competition

17:57

prep.

18:00

I went to Paleofx. I picked up information at the time about NTA

18:07

Nutritional Therapy Association. I learned about becoming a nutritional therapy

18:13

practitioner, and I was interested in that. I did not end up doing it until five years

18:19

later, because it was last year that I finally

18:19

finished that certification.

18:23

But that's also where I got introduced to the

18:23

Primal Health Coach Institute and Mark

18:29

Simpson, which I think I've already been

18:29

familiar with mark Sisson at that point.

18:33

But I learned more about Primal Health

18:33

Programs program, and it was new.

18:40

I think it was the first year they were doing

18:40

it.

18:43

It might have even been 2017 when they did the

18:43

first.

18:45

What were you thinking?

18:45

Like, I'm at this conference.

18:47

I see this here. I've heard about it. I want to look into it.

18:50

What were you thinking? Like, why were you even interested in looking

18:51

into that certification for any certification?

19:01

I think at that point, oh, gosh,

19:01

okay, now you're bringing me back, because I

19:06

forgot all about this at that point.

19:09

I had led a few years. I had led a January whole 30.

19:15

And actually I had done those a few times.

19:17

Okay.

19:18

I was doing about two a year. I would do that.

19:20

This is new. We never talked about this. I didn't know that.

19:22

You didn't know that? Oh, my gosh. Yeah. Okay.

19:25

I forgot about this too. Yeah. Back in the day.

19:27

I did my first Whole 30 back in 2013, and it

19:32

was the most really, probably the most life

19:32

changing experience, even with Paleo and going

19:38

down that rabbit hole of learning about low

19:38

carb and clean eating and all of that and how

19:43

all of that changed my health. But Whole 30 was more of a mind and body

19:48

experience because it really changed the way

19:48

you think about food and the way you put a

19:53

plate together, and it made you take out

19:53

everything that was a dessert or a replication

20:01

of a dessert using whole food ingredients.

20:06

We need to totally steal whole

20:06

30s idea and do a keto 30.

20:11

Yeah, totally.

20:12

And do, like, a keto clean,

20:12

keto clean, keto clean, keto 30 day challenge.

20:17

One of those years that I did the whole 30. I did a keto whole 30.

20:21

Yeah. Wow.

20:22

Yeah. So Whole 30 was profound for

20:22

me in the way the relationship with food

20:30

department. And then also around that time, I was starting

20:36

up a blog that I didn't do much with.

20:41

I was really into my faith. So the blog started as you know what it was

20:42

called?

20:47

What?

20:49

The Catholic cave girl.

20:51

Oh, my God. We did talk about that. I remember that.

20:53

The Catholic cave girl.

20:54

That's awesome. I put a few, like, personal journal entries on

20:58

there about my fitness journey.

21:00

Actually, to this day, I'm still getting

21:03

clients who have found me from that old blog

21:03

when I talked about my very first keto bikini

21:08

Prep. How funny is that?

21:10

I'm googling it.

21:11

I don't think you're going to find

21:11

it because I got rid of the URL years ago.

21:16

Oh, did you?

21:17

Yeah. So the blog that I'm actually

21:17

getting ready to get rid of and another old

21:22

blog, Naturally Fed, is what that became.

21:25

And I moved the blog post over there, but I

21:29

did, like, four in a year. Like, it would be once a quarter, I'd write

21:34

something. So I was starting to document my fitness

21:37

journey and my health journey, and I wanted to

21:37

share with people that's really where it

21:42

started from.

21:42

Yeah. There's something about

21:42

the impact that it has that it's just like

21:49

it's so profound and so contrary to everything

21:49

that we've been told that it's like once you

21:57

realize the impact and the effect that it has,

21:57

you can't shut up.

22:03

You can't not do something. People need to share the information because

22:07

it's like, why didn't here's what it is.

22:11

Why didn't anyone tell me? Why didn't anybody tell me?

22:13

I can't let that happen to other people.

22:17

Right.

22:17

It's just this overriding

22:17

things that people don't know that are

22:25

screwing them up. And I just feel like I can't not do something

22:30

about it.

22:30

Well, and I don't know about you,

22:30

but I would say for most of us, eventually

22:35

this doesn't happen immediately. Immediately.

22:38

You might get some hate from your initial

22:38

those in your initial geographic location.

22:43

Can we talk about that?

22:45

Yes.

22:46

Finish your statement and we'll talk about that.

22:47

So initially, you're likely going

22:47

to get hey, you're going to get pushed back

22:51

from your loved ones, from the people that

22:51

you're seeing face to face in your community.

22:57

But over time, as you become more consistent

22:57

with your lifestyle and you get results,

23:03

people are going to start asking questions.

23:06

So that's another thing that naturally led me

23:08

into this coaching space.

23:10

I would start getting interest. I would start getting questions at work,

23:12

especially at work, because I ate all my meals

23:16

at work. I would be there eating breakfast, lunch, and

23:18

dinner at the office, and people would see

23:18

what I ate, and then they'd ask me questions

23:22

about it. And that would take us down rabbit holes.

23:25

And then people would start meal prepping

23:25

their food and bringing it in, and, Look,

23:29

Natalie, look what I eat, Natalie.

23:33

I started doing the whole 30 groups for that

23:36

reason. It was like, how's a way that I can bring

23:39

people in, and I would do challenges, and I

23:39

would just put together a Facebook group, do a

23:44

challenge. They were always free. One year, I think I started giving away doing

23:45

giveaways with it, and it blew up.

23:51

Like, I posted it on my Instagram, and people

23:51

I didn't know were joining.

23:54

Usually it was just people I knew.

23:56

Right?

23:56

And then the last time I did it I

23:56

don't remember what year it was, I had all

24:00

these new people in my ecosystem, and that was

24:00

when I started working with a business coach

24:06

to decide, okay, I need to come up with a

24:06

brand.

24:10

I want to make this a business.

24:13

I started realizing there's a future here. Like there's a way you can actually impact

24:15

people and make a living off of it.

24:18

And I think that was when I signed

24:18

up for the Primal health coach.

24:22

I think I did that certification in 2018, but

24:22

in 2017, I actually led my first coaching

24:29

group, right. My first ever mind body transformation.

24:33

Now, if you know, if you've read my bio, I

24:33

call myself a Mind Body Transformation Coach.

24:38

That very first year, 2017, was when I just

24:38

decided to, hey, throw together this twelve

24:45

week program. And it was mind body transformation.

24:47

We worked on all of the things that are still

24:47

my tenants to this day.

24:52

Nutrition, movement, lifestyle, and mindset

24:52

mindset.

24:57

So for me, because my initial

24:57

journey really started on the fitness side of

25:04

things, getting into CrossFit and

25:04

understanding how fitness so the things I

25:10

learned through CrossFit made me realize I

25:10

knew nothing about fitness.

25:15

Everything that I thought about fitness was

25:15

absolutely not at all.

25:19

Right?

25:19

And it was just, again, it was that same kind

25:22

of like, why?

25:22

Where has this been?

25:25

Like, I'm almost 40 years old.

25:27

What the hell? Now, at the time, CrossFit had been around for

25:29

probably almost ten years at the time, but it

25:35

was still so new, it was still just becoming a

25:35

thing that people were hearing and

25:40

understanding or whatever. And getting exposed to that totally changed my

25:45

outlook on what fitness was.

25:47

I loved it. I loved every freaking thing about it.

25:51

And I was coming up on 20 plus years in it.

25:55

Wow.

25:56

And I was getting into that 40

25:56

plus range of age, and I'm looking at, okay,

26:02

I'm not going to do it for the rest of my

26:02

life.

26:05

What's next? Where am I going? What is my plan?

26:06

And realize, hey, you know what?

26:10

The barrier to entry to become a gym owner, or

26:10

CrossFit gym owner, is way lower than a

26:16

traditional gym owner. You can become a CrossFit owner for $100,000

26:20

investment versus multi million dollar

26:20

investment to be a regular conventional gym

26:26

owner with all the equipment and the space

26:26

that you need and all everything else that

26:30

goes into that. So it's like, you know what, I think I'm going

26:33

to do this. I took out a home improvement loan on a brand

26:39

new house. Okay?

26:44

And then I had money saved up.

26:46

I took out a home improvement loan, which I

26:48

was so glad. It was like one of those online ones.

26:51

It wasn't even I went to a bank, it was like

26:51

Quicken Loans or something like that.

26:56

Home improvement, because they process it and

26:56

guarantee your amount.

27:01

They give you your amount in 24 hours or

27:01

something like that.

27:04

So I got most of my funding to open my gym on

27:04

a home improvement loan on a house that didn't

27:09

need home improvement. It was awesome.

27:15

And then paid that off. All that stuff got taken care of.

27:20

The barrier to entry was really low.

27:25

Had you become a CrossFit coach

27:25

already at this point?

27:28

I became a CrossFit coach when

27:28

I decided I wanted to open a gym.

27:31

Okay.

27:32

Right. Because, number one, you have to be a coach to

27:34

get a CrossFit affiliate.

27:35

Okay?

27:36

Number two, I interned at a gym

27:36

in my area.

27:39

The gym that I went to, I interned there for a

27:39

little bit.

27:41

That's what I was getting at.

27:42

Yeah. So I interned as a coach

27:42

for a while.

27:45

I got certified, I practiced, I did personal

27:45

training.

27:48

I learned a bunch of different things.

27:50

And then I opened up the gym a year and a half

27:52

or so. After that, we had the gym for about five

27:56

years. That process, owning a gym, working with

28:00

people one on one, talk about lighting a fire

28:00

and a passion and just being able to see

28:06

people every single day, it's different now.

28:08

Now I get to see people online. I get to do weekly check, insistent, and I see

28:10

how people are doing.

28:15

But to see people come in every day and to see

28:15

them four or five days a week when there's

28:22

days they don't want to be there, but they

28:22

show up anyways, and then they leave knowing

28:25

they have the best hour, the best time of

28:25

their day in my facility.

28:30

Right. That feeling of knowing that I'm impacting

28:32

somebody, not even their life in general, but

28:32

even just that day, the impact of them

28:36

spending time in my environment that I've

28:36

created helped them.

28:41

When they got home, they were in a better mood. They had a better relationship with their

28:43

kids, a better relationship with their family

28:46

because of what they did with me. That's fantastic.

28:49

That's a great feeling. There is something inherently and this is

28:52

something else to be cognizant of if you're

28:52

interested in coaching, there is something

28:58

inherently selfish about being a coach.

29:02

We thrive on the feel good that we get from

29:05

seeing other people succeed.

29:07

You all should see the energy in

29:07

here.

29:09

After we get off a call with.

29:11

A client oh, my God, a group

29:11

call, a call with a client, whatever else.

29:15

The group calls are freaking. We get off a call and we just get up and,

29:19

like, I got off a call recently and we got off

29:19

and I got up and I just went out in the living

29:26

room. I was like, I love my lady.

29:29

Because it's so awesome.

29:31

It's so awesome.

29:32

And when I get off with a one on

29:32

one client, he'll hear me go, I love her.

29:38

She melts after her calls.

29:41

So it's super cool to be part of that process

29:44

we were talking about. That's how I got started, really, with the

29:48

coaching thing. Again, we had that background of already doing

29:51

this kind of stuff, realizing this is

29:51

impactful.

29:55

People need to know, how can I use how can I

29:55

get the word out.

29:59

And being a coach is just the natural

29:59

progression of that.

30:02

Well, and because when you get,

30:02

like I said, really consistent with this

30:08

lifestyle and you get the results with this

30:08

lifestyle, people start asking.

30:12

And that's another thing I'd say for those of

30:12

you thinking about it, you're probably

30:18

thinking about coaching because people are

30:18

starting to ask you for it.

30:21

So most of the time and I would say in

30:21

business in general, any industry, any

30:28

product, any service, if people are asking for

30:28

it, that's the time.

30:34

That's when you know you've got to go into it.

30:37

If you're trying to force something to make a

30:39

buck, it's probably never going to happen.

30:42

It's not authentic.

30:43

And you're going to be fighting. You're going to be uphill battle the whole

30:47

way. And that's where my ladies, the ladies who've

30:52

asked me about coaching, that's where it's

30:52

come from.

30:54

Because they're thriving in this lifestyle and

30:54

their friends are starting to ask them if they

31:00

coach and if they can help them.

31:02

And then there's a process of

31:02

understanding what is a coach and if I'm going

31:06

to coach, what do I need to do to be a good

31:06

coach?

31:09

Which we can talk about in a second. But let's talk about this negativity aspect

31:12

because I think there's two pieces to it that

31:12

we need to understand.

31:16

One is in general, when you're making a

31:16

change, people are going to be against it.

31:21

It's a reflection on where they are, what

31:21

they're not willing to do, things that they

31:25

need to do in their life, that they know they need to.

31:27

Do, that they don't want to do.

31:28

You are a mirror of the changes

31:28

that they're not making.

31:32

So you have to understand that. So number one, be aware that when you go

31:37

public with what you're doing and you put

31:37

yourself out there as a coach, as someone who

31:43

is now going to try and influence others to do

31:43

what you're doing, you are opening yourself up

31:50

for criticism and when you.

31:52

Are taking payment for it,

31:52

absolutely.

31:55

So understand that and

31:55

understand that that's okay.

32:00

There's nothing wrong with that, right?

32:00

Your experience and your passion to help

32:04

people is no reflection on you.

32:07

When other people are giving you crap board, it's a reflection on them.

32:10

We can do a whole episode on things

32:10

we wish we knew or things we would tell

32:15

ourselves as new coaches.

32:16

Because just to give you an

32:16

example, guys, I own my gym.

32:20

I had had my gym running for about three years

32:20

when I went carnivore.

32:26

That process, just me going carnivore and me

32:26

talking about what I was doing and answering

32:34

questions when my clients were asking. I had gym members asking me, hey, what are you

32:38

doing? You look fantastic, you seem great. You're talking about how you're not injured

32:39

anymore.

32:42

I see you in your working out more often than

32:42

you were before because you're not as sore.

32:45

Like seeing people seeing what's happening in

32:45

my life.

32:48

My own clients and me answering their

32:48

questions and then starting to talk about

32:52

people and, hey, let's do a challenge. Who wants to do a carnivore challenge?

32:55

Let's try it. I had people send me hate mail.

33:00

What?

33:00

My own clients send me hate mail, cancel their

33:06

membership, and leave my gym because I was

33:06

going to kill people.

33:11

I didn't start coaching so that I could do

33:11

something that was going to cause people more

33:16

harm than good.

33:17

Wow. I had no idea.

33:19

I had people leave my gym. I had people who to this day won't talk to me

33:24

face to face if I see them, because I've seen

33:24

them in other locations, who to this day won't

33:29

face me eye to eye and have a conversation

33:29

because I want carnivore.

33:34

Wow.

33:35

Now I want you to think about something. I'm doing freaking great.

33:40

Okay. When I see them, many of them are in worse

33:41

physical condition than they were when I was

33:47

working with them. They refused the information that I was giving

33:51

and refused the opportunity to make a change. And instead, they got defensive and fought for

33:56

their own limitations. And now they are worse than they were five

34:02

years ago. Okay.

34:05

It's not you, it's them.

34:08

Just understand that you have to know.

34:10

Who you are, know your purpose,

34:10

know your why, and stay grounded in that.

34:16

Yeah, absolutely. Okay. So we decided to coach, for me, my

34:22

process of starting in fitness. The first thing I did to be a good coach, I

34:26

wanted to make sure I knew the technical

34:26

stuff.

34:29

What do I need to do?

34:29

So I got CrossFit certified.

34:32

So CrossFit has four levels of certification.

34:36

I got level one. Level one is the certification that lets you

34:37

get on the floor and actually help people

34:40

learn movements and run a class, that kind of

34:40

stuff, and own a gym.

34:45

You have to be at least a level one CrossFit

34:45

certified trainer or a level one trainer in

34:51

order to open a Cross the gym. Okay.

34:55

That's the person I did from there, even in my

34:55

It.

35:02

So just quick segue so you can see the

35:02

parallels, which I hadn't really done this

35:06

before. This is popped in my head when I started an It

35:09

in the mid to late 90s.

35:11

What a time to be an it.

35:13

Was awesome because it was

35:13

blowing up.

35:17

I worked at Renaissance Center at the time I

35:17

got out of the army.

35:20

I worked at Renaissance in collections.

35:24

We started renting these old ass HP computers.

35:28

At Renaissance, I somehow became the de facto,

35:28

like, computer repair guy.

35:33

So anytime somebody had a computer problem,

35:33

they'd call me.

35:36

I'd go to their house, they'd bring it in, I'd

35:36

fix it, whatever.

35:39

So I started playing around like, this stuff

35:39

is kind of cool, and ended up going to this

35:43

little trade school to get little training and

35:43

some stuff.

35:47

Learned more because the trade school was

35:47

wicked, like, back alley.

35:51

Okay. His boss, whatever came out.

35:53

Yeah, it was wicked.

35:57

Back alley loki. Was this even a legal place to be?

35:58

Like, whatever.

36:01

They took my GI Bill. That's the only reason I used them.

36:06

The few months that I was there, I learned

36:06

more of the curriculum than the people

36:09

teaching the classes.

36:11

Wow.

36:11

So it was like, okay, this place. I can't do anything else here.

36:15

So I got a job at helpdesk.

36:17

Worked that job for about a year. I quit rent a center, worked this job on a

36:21

help desk for about a year, and then quit.

36:25

Okay.

36:26

Went home, told my wife at the

36:26

time, I was like, I just quit.

36:31

I've been doing it for, like, a year.

36:34

I'm going to quit.

36:37

I'm going to freelance while I take

36:37

certifications and classes to get more

36:43

experience and training so that I can actually

36:43

get a better job later.

36:47

I'm not at all surprised by this

36:47

story, by the way.

36:50

So I quit exactly the way he works.

36:52

In one year's time, guess how

36:52

many certifications in it I got.

36:55

Oh, my God. If we can judge by any

36:55

of the strength and conditioning and sports

37:01

and medicine not medicine, nutrition and

37:01

sports and all that, then I would guess it's a

37:08

lot.

37:09

13. In twelve months, I got 13

37:09

technical certifications.

37:15

You name it, I got it. I went through everything I could possibly get

37:19

my hands on in one year time, I got a job.

37:23

A year later, I tripled my income.

37:25

Of course, with the number of certifications,

37:25

having the job where I was on help desk, I got

37:31

out of that job. I took a year off, got all the certifications.

37:33

I tripled my income. Every year for five years, I double my income.

37:37

Wow. Just because of the certifications?

37:39

Because every year I get another one. I kept going. I kept going.

37:42

I kept going. So it got to a point where it was like, okay,

37:42

I'm good.

37:45

This is great. Whatever. And then that carried me through the rest of

37:46

my career.

37:48

Wow.

37:49

But I did something similar on

37:49

the fitness side.

37:52

So on the fitness side, I got my CrossFit

37:52

level one.

37:57

I went to a bunch of seminars and trainings

37:57

and clinics on kettlebell.

38:03

I don't know if you know, juggernaut systems,

38:03

power lifting, a bunch of different things.

38:08

I got USAW.

38:10

USA weightlifting certified.

38:13

I got USA Powerlifting certified.

38:16

I took the CrossFit kettlebell course.

38:18

I took the CrossFit weightlifting course, and

38:18

then I also took the functional movement

38:25

screen. So when I opened my gym, one of the things

38:27

that I wanted to do was have a way to test

38:27

people's movement before we just send them

38:31

into a class.

38:32

Perfect. Yes.

38:33

How do you actually move?

38:34

I wish more people in the CrossFit

38:34

space would do that.

38:36

How do you actually move your

38:36

body before I have you doing all these

38:39

exercises?

38:39

So I got functional movement screen certified,

38:42

and then it just kind of just kept going.

38:44

Right. I had a client at one point who was like, hey,

38:45

I think I'd like to compete in weightlifting.

38:51

If you don't know what weightlifting is,

38:51

competitive weightlifting is the clean and

38:55

jerk and the snatch, barbell movements,

38:55

heavyweight power movements.

39:02

Oh, sorry. Not weightlifting. Powerlifting.

39:04

She was powerlifting. She wanted to compete in powerlifting.

39:06

So deadlift squat and bench. So she came up to me, she said, hey, what do

39:08

we do? I said, Well, I guess I need to get level two

39:10

certified with USA Powerlifting, because you

39:15

have to be level two in order to be a coach

39:15

and have a competitor.

39:20

So I did that, trained her, she competed, and

39:20

that was that.

39:24

So it just, like, progressed into all these

39:24

different things.

39:26

So all the fitness stuff just kind of kept

39:26

coming and kept coming and kept coming, and

39:32

yeah, I was just soaking it up. I love the information, because every single

39:36

time I went to a certification, I got

39:36

something that I could practically apply to

39:42

the people that I work with. This was a benefit when you're working with

39:44

people face to face.

39:45

Yes. And we should actually talk

39:45

about that when we get to what we recommend

39:52

for others.

39:53

Yeah.

39:54

Certifications are incredible,

39:54

okay?

39:57

They're great. But if you're sitting at your desk taking

40:01

certifications and you're not working with

40:01

people and you're not working on the

40:05

application of the knowledge, they're almost

40:05

worthless.

40:09

100%.

40:11

So notice the way that he did that

40:11

he didn't go do all the certifications before

40:16

he started doing the work both in it and in

40:16

the fitness space, you were doing the work

40:22

that then got you interested in learning more

40:22

about it, and then you seek went.

40:29

To the same thing. I started doing the nutrition stuff first,

40:34

going, what the hell is going on?

40:34

And then I started learning about it and

40:38

getting certified and doing other things on

40:38

the nutrition side.

40:41

So that's a really key I'm glad

40:41

that you brought that up.

40:44

It's a key distinction to make. And the same thing with me.

40:47

I landed in it before I got any

40:47

certifications.

40:51

And actually, funny story, there my one and

40:51

only ever competition client.

40:57

So, by the way, if anybody I get asked all the

40:57

time, or I get comments all the time, I'd like

41:03

to work with you, but I don't want to get on

41:03

stage, or I'd like to work with you, but I

41:07

don't want to be a bikini competitor. I'm like that's perfectly fine, because none

41:10

of my clients are bikini competitors.

41:12

That may change this year. I think I'm finally dipping my toe back in

41:14

that water.

41:17

I have a couple of ladies already that we're

41:17

moving in that direction, but it's been many

41:21

years since I've done competition prep

41:21

coaching, and that is because I took on my

41:27

first competition prep client when I was in my

41:27

second year competing myself as an amateur.

41:34

So after my very first competition, I had a

41:34

friend reach out to me, wanted to do what I

41:39

was doing, wanted to learn from me.

41:42

She said, I know you want to become a coach

41:44

eventually, and why don't I be your guinea

41:44

pig?

41:47

So we tried it out, and honestly, the outcome

41:47

wasn't terrible.

41:52

She became nationally qualified. She did incredible.

41:58

But there was a lot of growing pains along

41:58

that process.

42:03

I didn't know the structure. I didn't know how to properly handle customer

42:08

client communications. And the post show was a big mess because I

42:15

didn't know how to handle the emotional, the

42:15

mental, emotional side of it with a client and

42:21

with myself and then also competing at the

42:21

same time and with her.

42:25

So there was just a lot of confounding things.

42:28

But I learned from that experience, and that

42:30

was 2017. That was probably the thing that pushed me

42:34

over the edge to go ahead and get the first

42:34

coaching certification, which was Primal

42:39

Health Coach Institute, which I have to say

42:39

Prima Health Coach.

42:44

It's incredible, because not only do you learn

42:44

a lot about the science of human nutrition and

42:54

the concepts of nutrition and low carb

42:54

nutrition and whole foods based nutrition,

43:00

animal based nutrition, I don't know if

43:00

they've put a keto if they put any more of a

43:05

keto, emphasis on it now. But I know that Marxiston has come out with

43:08

keto products, so I would imagine that they

43:08

would have more in there about keto now.

43:15

But there's also movement. Primal movement was a part of that, and

43:21

they've built it out even more since I did it.

43:24

And the coolest thing was that I still have

43:26

access for life. So every time that they update it, they send

43:30

something out. So all of the grads know about it.

43:33

We can get back in there, we can continue to

43:33

educate ourselves.

43:36

And they have added a lot to help coaches

43:36

become good coaches.

43:41

So let's do this. I think the key point that we want to make out

43:45

of this that I'm hearing us talk about is we

43:45

didn't just get certified to get certified.

43:51

We saw a need in ourselves that we wanted to

43:51

improve.

43:55

So we found a tool to help us fill that hole

43:55

and make us better as coaches.

43:59

So that's the one thing. If you're looking at getting started, figure

44:03

out if you're brand new, then anything is

44:03

going to be better than nothing.

44:07

Get anything, whatever you can afford,

44:07

whatever you feel like you can do.

44:10

If it's fitness, if it's nutrition, if it's

44:10

mindset, if it's behavior change, if it's

44:15

business, whatever it may be, any of it is

44:15

going to be good.

44:19

Just like a beginner in fitness. It doesn't matter what you do.

44:21

If you're just beginning to start with

44:21

fitness, do something and you're going to make

44:25

improvement. Okay, let's do this.

44:27

Let's talk about I'll go list of all the

44:27

training and certifications I have.

44:33

You can go with the ones you have. And then we have to pick which one we think

44:38

has been the most impactful.

44:41

On our that's going to be tough. All right, you've already gone through your

44:46

millions of fitness certifications, some of

44:46

them since then.

44:49

What have you done?

44:50

Some of them. Okay, so the fitness ones, we talked about the

44:55

CrossFit. And so CrossFit, we talked about level one.

44:58

You talked about all these other ones.

44:59

And there's also level two and

44:59

level three, which I have as well.

45:03

You already said the powerful thing and.

45:04

All right, CrossFit, I'm a

45:04

certified CrossFit trainer, which is almost a

45:10

top level of CrossFit trainers that you can

45:10

be.

45:13

There's not nearly as many of us. It's super special.

45:16

Then there's USAPL.

45:19

USA, part of lifting level two.

45:21

USAW, which is USA Weightlifting certified

45:21

Personal Trainer through NASM Functional

45:31

Movement Screen cattle Bell certified CrossFit

45:31

Weightlifting Those are the fitness ones.

45:38

Then there is more recently, because of the

45:38

nutrition and the coaching aspect of what I'm

45:44

doing now, particularly virtually, where

45:44

virtually the behavior change stuff, I think,

45:49

is more impactful than when you're working

45:49

with people every day.

45:53

When I see someone every day at the gym, it's

45:53

a little easier to work through the nuances of

45:57

what they're dealing with and things like that

45:57

than when I see them once a week or once a

46:01

month or whatever else. So getting the behavior change specialist

46:05

certification was super cool to go through,

46:05

understanding a lot more of the psychology of

46:09

human, the human brain and things like that.

46:12

So we got behavior change specialist.

46:15

You did precision nutrition.

46:16

Precision nutrition, which was

46:16

really good to get a base understanding of the

46:20

science behind nutrition compared to what I've

46:20

already known, what I've known, and gotten the

46:26

own research and that I've done based on Keto

46:26

and Carnivore, things like that.

46:31

So precision nutrition, behavior change

46:31

specialist.

46:33

And then I also got it's not technically a

46:33

certification, but the Nutrition Network has a

46:39

low carb Ketogenic professional training that

46:39

I've been through as well.

46:44

So a handful of more things a little bit.

46:48

And this is the guy that gave me a

46:48

hard time when we first met about all of my

46:51

certifications and how I had to stop no, stop

46:51

getting certification.

46:56

It was more the fact that you

46:56

had paid for a bunch that you hadn't finished.

46:59

That's true.

47:02

She stockpiles accounts and

47:02

then never finishes the training.

47:06

Can we talk about the fact that

47:06

yesterday one of my clients brought up that

47:09

she was recertifying with precision nutrition?

47:09

And I thought about the fact that I never

47:14

finished my precision nutrition cert.

47:18

And I pulled it back up yesterday.

47:20

I was like, you know what, let's knock this

47:20

out.

47:22

When I was working on it, you

47:22

had started working on it, but then.

47:24

You got well, no, I I think I

47:24

purchased it back in 2020 and right.

47:29

But when I was when I purchased.

47:31

It, and I thought you pulled it

47:31

out.

47:33

And we're starting to look at it again. When I was doing it, I did.

47:36

Like, the first chapter, and then I

47:36

never finished it.

47:39

So precision will get done this year.

47:42

But see, that's one of the things here, too. You don't really need to right talk about what

47:44

you've got, because everything you have covers

47:49

everything in precision.

47:50

Well, and that's the thing. It's interesting because I'm hearing you say

47:53

all of these, and I'm like, yeah, I don't have

47:53

that many, really.

47:56

It was more about the depth of knowledge, I

47:56

suppose, and the experience and using it well.

48:02

And the difference is, right. Most of mine were fitness related, and I have

48:05

threw on some of the coaching and nutrition

48:05

stuff.

48:07

And you started on the nutrition side, right,

48:07

with coaching.

48:10

Exactly, right. And actually, the first one I think I actually

48:16

did before I did Primal Health Coach, and it

48:16

was a life coaching certification.

48:22

Cool.

48:22

Okay, go figure.

48:25

Who would have thought?

48:26

I've always been into the Woohoo. I've always been a big Tony Robbins fan.

48:30

And this one was I don't even remember how it

48:30

landed in my inbox.

48:34

Somehow I found out about it. The Robbins Madonnas, though.

48:38

It's Tony Robbins. Chloe madonna's master coach certifications.

48:44

And they have a ton of different ones you can

48:44

pick from.

48:47

But I just did the Core 100, which is RMT core

48:47

100, which was like, the first 100 hours of

48:55

life coach training. And it's based on six human needs psychology,

48:59

which is what Tony Robbins, what his coaching

48:59

style is based off.

49:04

So that was powerful to me because it's about

49:04

understanding human psychology and people's

49:12

motivations for change and understanding

49:12

what's holding people back.

49:17

So that was huge. I did that way back in 2017, and then Primal

49:23

Health Coach Institute was really where and I

49:23

should say all this.

49:28

I should preface this by saying in college, I

49:28

was a dance major, so I also took human

49:34

anatomy and physiology. I had to understand how the human body moved.

49:37

I had to understand basic biology of the human

49:37

body.

49:42

And I say basic, but beyond, like, Biology

49:42

101.

49:46

So I did have a good understanding of the way

49:46

the human body moved already and the systems

49:51

of the body. So getting into the certifications that I took

49:55

later for nutrition, it was a little easier

49:55

for me to make the connections of what they

50:00

were talking about. I understood some of the concepts already, so

50:04

cut down, too, on the amount of time it takes

50:04

to get through these certifications.

50:08

If these concepts are brand new to you, it may

50:08

take you a while to get through a

50:13

certification. So Primal Health Coach was incredible because,

50:17

like I said, it touched on the nutrition human

50:17

body, the systems of the human body, movement

50:25

and coaching practices.

50:27

And now they've added in coaching practicums,

50:30

you have to do practice hours. It's a lot more comprehensive so really great

50:35

stuff there. So those were the first two, and then it

50:39

wasn't until that carried me until 2020, when

50:39

I decided I wanted more.

50:50

Now my motivation was a little different.

50:53

Instead of simply being about geeking out on

50:57

the concepts, and this is why Bronson, he's

50:57

over here smiling, because he's a total geek.

51:04

He loves to geek out. I love to geek out, too, but for me, it'll be

51:08

like a drill down topic. So I will go into podcasts, and I will go into

51:12

YouTube, and I will go into articles, and he

51:12

does the same thing.

51:17

And we should also say but we should also

51:17

explain that we don't have all of our

51:22

education from certifications.

51:24

No, not at all.

51:26

We do this on a regular basis all

51:26

the time.

51:29

We are reading literature. We are hearing different perspectives than our

51:35

own, and we're researching it to learn more.

51:39

We don't sit here and think that we figured it

51:42

all out because we read one book or we

51:42

listened to one podcast or we got one

51:47

certification, and we don't take anyone's

51:47

word.

51:50

Yeah, there are regular times.

51:53

Regular times. How do they say there are frequent times?

51:53

That's not even grammatically correct.

51:59

Frequently something will happen.

52:02

She'll have a podcast on. I'll have a podcast on.

52:05

We'll see a post, we'll see a paper, an article, a study, whatever.

52:09

That will make us go, Wait.

52:13

I thought, does that make sense?

52:16

And then we'll look at it,

52:16

we'll dig into it.

52:20

I like that aspect of what we do, because I

52:20

feel like with the amount of information

52:26

that's out there and the amount of people that

52:26

are providing information, good, bad, or

52:31

different, there's always something to figure

52:31

out about what actually works.

52:35

And this is where when she says geek out, I

52:35

want to clarify a little bit about the

52:40

difference of how I geek out versus how I

52:40

think.

52:42

A lot of people geek out. A lot of people in the space geek out on the

52:46

data. I geek out on the application.

52:50

I geek out on understanding what I need to out

52:50

of the information that's available and how we

52:56

apply it to everyday life.

52:59

I geek out on what does this mean for me?

53:02

What does this mean for that person?

53:02

What does this mean for whomever?

53:05

How can we apply this to a problem?

53:05

I'm a problem solver, so don't ask me what the

53:15

definition of a telomere is. Don't ask me what the components of muscle

53:21

biology are. I can find that for you.

53:23

I'm very much a guy, and this is something

53:23

that I get from my It space, from my It

53:26

background. The information is there if I need it.

53:30

I don't need to keep it here, okay?

53:30

So I don't care if you know, if I know every

53:37

muscle in the human body, I don't need to know

53:37

every muscle in the human body.

53:41

What I need to understand is, how does the

53:41

shoulder joint work?

53:46

And how does that apply to a client lifting

53:46

something over their head?

53:51

That's what I need to understand. So that's the kind of stuff that I geek out

53:54

on. I don't geek out on knowing as much

53:56

information as possible because who gives a crap? It's all in Google.

53:58

I can find out literally anything I can need

54:01

to know, I can find out in 30 seconds without

54:01

having to memorize it.

54:05

That's kind of how I look at this.

54:06

And you do like, he loves to

54:06

understand how things work, the mechanisms,

54:11

whereas I'm going to take that one step

54:11

further and say we're the same in that I like

54:16

to understand application and practical

54:16

application, but one step further.

54:22

I love big picture. He'll love to understand the mechanism behind

54:28

it. I'm just going to tell you this is what you

54:30

need to do. Don't ask me to explain.

54:34

Sometimes I'm going to be able to recall off

54:34

the top of my head the mechanisms and get into

54:40

it and explain it to you. But most of the time, I am skimming for the

54:44

gist. Get to the point.

54:47

I want to understand. Yeah, I might understand why it's important,

54:51

right. But I'm not going to be explaining all the

54:56

mechanisms, right?

54:57

Because it's based on our

54:57

ability, with the experience that we have, the

55:01

knowledge that we have to say, okay, this

55:01

makes sense based on the ten years I have,

55:06

what I've seen work in other people, right?

55:06

If it makes sense compared to that, then,

55:10

wait, this isn't something I'm going to share. I've got to figure this out first, right?

55:13

Don't ask me for a source. I'm going to tell you real life is the source.

55:18

And that's what we like to call ourselves. Results based versus 100% evidence based or

55:23

science based, because it doesn't matter what

55:23

the studies say.

55:28

If I encourage my client to do it and it's not

55:28

working for them, I'm not going to make them

55:33

do what some study says. Okay, so let's see.

55:37

Let's get back to the education, right?

55:37

And I said that he was giving me a hard time

55:42

at Certs because in 2020, at the time, I was

55:42

hiding behind getting the next certification

55:50

to kick off your business, to avoid launching

55:50

and avoid going to the next level, failure to

55:58

launch, keeping it very small. It was like, okay, I have my couple of

56:01

clients, and I was just afraid to really put

56:01

myself out there and take on more clients.

56:06

And, yeah, he totally called me out. So, yes, you get credit for that.

56:09

And then she met me, and look

56:09

at her now.

56:12

She's doing better than my business. Her business is doing better than my business

56:15

right now. Because you're a girl.

56:23

It's because I'm woo, woo, woo.

56:25

I hit him in the fields. Yeah, okay.

56:28

So 2020 was when I was like, okay, I'm going

56:30

to get some more education. Well, also, everything shut down.

56:34

So I was like, what else am I doing? Right? So I got the PM, the precision nutrition, but

56:35

I didn't end up doing it.

56:40

I think that was also when I may have signed I

56:40

did.

56:46

I think that's when I signed up for NASM, but

56:46

I once again didn't do it.

56:50

I only got the certified personal trainer from

56:50

NASM because I was working for a gym at the

56:58

time, and I was working front desk, and they

56:58

wanted me to be a coach, and I couldn't be a

57:03

coach for them without one of the largest well

57:03

known Certifying bodies.

57:10

Accredited. Certified.

57:11

Accredited, exactly. So I went with NASM.

57:14

I'm glad I did, because I learned about

57:14

movement patterns and understanding.

57:18

Yeah, it was helpful.

57:21

And it was helpful for understanding just how

57:24

to program for people. Although I will say, at that point, I was

57:28

already a professional bodybuilder. I already understood what I needed to

57:33

understand from practical application about

57:33

putting together bodybuilding programs for the

57:39

purpose of muscle hypertrophy or muscle

57:39

growth.

57:42

So I still have my way of doing things when

57:42

I'm training people.

57:47

But that was a helpful thing to do.

57:50

So I did that. I think I finished it in 2020, or I may have

57:51

finished it early 2021.

57:54

And that was when I decided to go for the

57:54

Nutritional Therapy Association.

58:00

I think it was the very end of 2020. And I was like, you know what?

58:05

I wanted to do this for five or so years.

58:07

I never pulled the trigger on it. 2021 I knew

58:11

was going to be a building year. So I was like, you know what?

58:14

Let me just pour myself into it. I'm glad I did, because nutritional therapy,

58:20

out of everything that I did, I felt like I

58:20

was getting a master's degree or a PhD.

58:24

There's a lot of information in there.

58:26

So much reading and so much

58:26

clinical application.

58:29

As I say, you have to do like Practicums, right? You have to work with people for a while.

58:32

You have to work with people. You have to write out clinical evaluations.

58:38

It was very in depth. So I remember because I was finishing it up

58:42

when we met, and it was like, I just have to

58:42

finish this by December.

58:47

I just did something.

58:48

It was like tunnel vision.

58:52

I'm glad you did, though. Okay, so between the two, it sounds like the

58:53

two most impactful would be Primal or NTA.

58:58

Which one would you pick as being your number

58:58

one?

59:00

If someone had to choose between if someone

59:00

had to choose between the two.

59:05

Oh, my gosh, that's going to be a

59:05

tough one.

59:11

They're very similar in many ways. I think it would depend, and I think this is

59:16

what I would say for anyone anyway. It's going to depend on what you want to do

59:21

with the certification. So as you're thinking about becoming a coach,

59:25

think about what you want to do with it.

59:28

What kind. Of a coach do you want to be?

59:28

Who do you want to coach?

59:31

How do you want to coach?

59:31

Do you want to put together programs?

59:37

Do you want to work with people one on one?

59:37

Do you want to work in a clinical setting,

59:43

maybe as a health coach in a doctor's office

59:43

or with a functional doctor or something like

59:49

that?

59:49

With the main difference, I guess the best way

59:54

to describe them. NTA definitely has that more of a clinical

1:00:00

approach to things, and there's more of an

1:00:00

emphasis on supplements, understanding

1:00:08

supplements and how to I can't say prescribe,

1:00:08

but recommend supplements because they're more

1:00:13

about.

1:00:13

Breaking down the symptoms and

1:00:13

then linking that to the bodily systems.

1:00:18

Systems to deficiencies.

1:00:19

Yes. Okay. And then it's all about

1:00:19

how do you replenish those deficiencies?

1:00:24

And it's a much more, I guess I would say I

1:00:24

don't know how to say this.

1:00:33

This is less glorphous, so I should just say

1:00:33

it.

1:00:36

But they toe the line, in my opinion, on

1:00:36

nutritional.

1:00:40

They're not taking a stance.

1:00:42

They're trying to stay within

1:00:42

the guidelines, but also say just, yeah.

1:00:47

So it's a very broad application,

1:00:47

which, hey, that's their mission.

1:00:54

Right. They're not trying to speak to a niche group,

1:00:58

whereas Primal Health Coach takes a pretty

1:00:58

hard stand.

1:01:03

I mean, what I love about Primal Health,

1:01:03

though, too, and Mark says in the way that

1:01:07

he's done things, is that he's always had his

1:01:07

eye, and the company has their eye on the

1:01:11

latest science. So if new science is coming out, they're not

1:01:15

going to stay dogmatic about something.

1:01:19

They are going to share the newest science

1:01:22

about it.

1:01:22

And that's one thing I don't

1:01:22

like about pretty much everything else.

1:01:27

Yeah, right. So if you look at one of the biggest problems

1:01:31

that I had going through the Precision

1:01:31

nutrition course, is there's a lot of stuff in

1:01:35

there that's blatantly wrong. Even for standard American knowledge, there's

1:01:39

stuff that's in there that's blatantly. Why?

1:01:42

What and it's 2022 when I did it.

1:01:46

How in the world and they'll be.

1:01:48

Saying this, that's another reason

1:01:48

why I never finished it, because I knew it

1:01:51

would be mainstream and I knew I wouldn't

1:01:51

agree with a lot of what they have to say.

1:01:56

And there's a part of me that doesn't want to

1:01:56

have to regurgitate to someone back what

1:02:01

they're saying when I know it's wrong. Although I also had to do a lot of that with

1:02:05

NASM because NASM does touch on the nutrition

1:02:05

stuff and they're very traditional.

1:02:10

Okay.

1:02:12

So I can't really pick one because

1:02:12

it's going to depend on what you're more

1:02:18

interested in. But what I will say is this PHCI and NTA, they

1:02:25

both have an incredible coaching Practicum

1:02:25

curriculum.

1:02:31

And both of them I think you have to go to the

1:02:31

second level with Primal Health Coach.

1:02:37

But NTA, both of them would prepare you to sit

1:02:37

for a board certified coach exam.

1:02:46

There's a lot acronym for it, but you can sit

1:02:46

for the exam with both of those.

1:02:52

And as a coach, that would be.

1:02:54

A board certified wellness

1:02:54

coach.

1:02:56

Right. I'm not nutrition. It's got to be wellness.

1:02:59

It's not nutrition. It might be health. I don't remember.

1:03:02

Yeah, health coach. Coach.

1:03:04

But I told Bronson, if I ever do

1:03:04

anything, anything more than now, which I do

1:03:10

want to continue, we're both lifelong

1:03:10

learners, and we're going to continue to

1:03:17

advance our education in our fields to be a

1:03:17

coach without it, we're passionate about it.

1:03:21

Right. You have to continue to stay on the cutting

1:03:23

edge, understand the newest things that are

1:03:23

coming out.

1:03:28

Do the research, don't rely on people's word

1:03:28

for it, but continue to educate yourself.

1:03:35

But I said probably the next thing I would

1:03:35

strive for if I really want to spend the time

1:03:39

doing it, would be sitting for the exam.

1:03:41

Okay, cool. Yeah.

1:03:43

And that's something that if you

1:03:43

are somebody who wants to be a coach because

1:03:47

you want to make it a career in that you want

1:03:47

to be able to go get a job in coaching, which

1:03:53

I will say is going to be a massive growing.

1:03:59

If you're interested in doing

1:03:59

this to have it, don't really worry about

1:04:02

running your own business and making a

1:04:02

business out of it.

1:04:04

That's a lot of work. It is. Totally ask us.

1:04:09

Don't want to be an entrepreneur,

1:04:09

entrepreneur.

1:04:11

Aspect of that whole, this whole discussion. But if you want to get a job in it, it's

1:04:13

blowing up and it's only going to get better.

1:04:18

They are going to require

1:04:18

certifications and certain ones,

1:04:22

unfortunately, a lot of them are still

1:04:22

requiring traditional education in either

1:04:30

license therapy or like psychology or

1:04:30

behavioral health.

1:04:36

Yes, some of them. As long as you have a degree and then you take

1:04:39

the course if you get the board accredited

1:04:39

board certification.

1:04:43

So that board certification means a

1:04:43

lot in that space.

1:04:47

And it's interesting you say

1:04:47

that because I'm in the process of well, I

1:04:51

will soon be in the process of finishing my

1:04:51

degree, and that is potentially on the horizon

1:04:57

for me of getting a board certified health

1:04:57

wellness or some kind of something like that.

1:05:02

So we'll see how that goes.

1:05:04

Forgot to mention that I also did

1:05:04

the behavioral health certification.

1:05:09

We did that around the same time.

1:05:10

Yeah. Which really was basically a

1:05:10

regurgitation of what I learned in NTA.

1:05:16

And had I gone through the more recent Primal

1:05:16

Primal, they've added all that in there, too.

1:05:24

Here's a great recommendation for anybody

1:05:24

listening who is interested in coaching.

1:05:28

Pick up the book motivational interviewing.

1:05:31

It was a textbook for NTA.

1:05:33

I don't know if PHDI is requiring it or not,

1:05:33

but Motivational Interviewing is going to be

1:05:38

at the basis of any good coaching program

1:05:38

that's going to teach you about coaching.

1:05:42

And really, it's not even just coaching. You could pick up that book and better

1:05:46

understand how to communicate with the people

1:05:46

in your life.

1:05:49

Well, let's do this. Let's end this with your top three book

1:05:54

suggestions for people who are interested in

1:05:54

coaching.

1:05:56

Oh, gosh. Okay, you go first.

1:05:59

Help first. Start with why in conscious coaching.

1:06:06

Do you have all three of those in

1:06:06

paperback?

1:06:09

I have all three of you. I actually contributed to one of them.

1:06:15

So help first is a book by Chris Cooper.

1:06:17

And it's basically the idea of it's a little

1:06:20

bit of the mentality of what it means to put

1:06:20

someone else first and as a coach, what it

1:06:27

means to focus on what someone else needs and

1:06:27

how you can help them meet that need from the

1:06:31

coaching perspective, but also from the

1:06:31

business owner perspective.

1:06:34

So if you're looking at being a coach, as an

1:06:34

entrepreneur, it helps you put yourself in the

1:06:38

framework of my business. And every decision I make needs to be focused

1:06:43

on helping the people I'm trying to serve.

1:06:46

Right. Then start with why we don't need to talk

1:06:47

about that.

1:06:50

Simon Sinek. That is the top three book one of the top

1:06:54

three books on my list of all time books.

1:06:58

Understanding or why it's important, how to

1:07:00

not lose it, all that kind of stuff. And then the third one is conscious coaching

1:07:04

by Brett Bartholomew. And it he breaks down basically the the way

1:07:11

it's it's amazing what he did. He broke down personality types and

1:07:16

archetypes. So these types of people, and he gave them

1:07:19

names, and then he broke down how these

1:07:19

different archetypes of people respond best to

1:07:25

interpersonal relationships, his interaction

1:07:25

with communication, how to communicate with

1:07:29

each of these different types of people

1:07:29

differently so that you can connect.

1:07:33

His whole thing is it doesn't matter how much

1:07:33

you know, it doesn't matter how much

1:07:37

experience you have. If you can't get buy in from the people you're

1:07:40

trying to help, they're not going to see

1:07:40

progress.

1:07:43

So how do you connect with people?

1:07:43

And he's got this whole thing, how do you

1:07:48

evaluate the people that you're working with

1:07:48

to say, how do they respond best to

1:07:52

communication?

1:07:52

What is their process?

1:07:55

And then be able to train yourself.

1:07:58

Because as a coach, I've got dozens of

1:08:01

clients. They all have different things that they respond to.

1:08:03

I have to be flexible in my ability to

1:08:06

communicate based on the person I'm talking

1:08:06

to.

1:08:08

I can't just be 100% the same way with

1:08:08

everybody, because that won't work with

1:08:13

everybody.

1:08:14

Yeah, you can't have a script for

1:08:14

your calls.

1:08:18

You just have to be present with the person.

1:08:21

That's really where it all comes down to.

1:08:25

I don't have three titles at the front of my

1:08:25

mind.

1:08:28

I remember concepts from books. Sometimes I do not remember the title, but

1:08:33

motivational interviewing for sure. It's the Gretchen Rubin one.

1:08:38

I think you bought it because I told you about

1:08:38

it.

1:08:40

It was about habits. I can't remember that I'm forgetting the name

1:08:44

of it, but I'm going to.

1:08:45

Google it while you're talking.

1:08:45

You just reminded me when you said

1:08:45

the personality types.

1:08:48

Because she talks about the four tendencies.

1:08:55

She talks about it in this book, but it's not

1:08:57

the four tendencies. It's a different book.

1:08:59

Getting started. Habits. Four foundation habits.

1:09:02

No, none of those.

1:09:05

21 strategies for habit change.

1:09:07

Of course. Better than before.

1:09:09

Better than before. That's what it was. Yes.

1:09:12

Yeah, that's good.

1:09:13

And that was click on it because

1:09:13

the description will talk about learn what.

1:09:18

I learned about making and

1:09:18

breaking habits to sleep more, quit sugar,

1:09:22

procrastinate lessonate less, and gently build

1:09:22

a happier life.

1:09:25

Yeah. And she talks about her four

1:09:25

tendencies in there and how that relates to

1:09:28

habit change. Because we all have different motivators.

1:09:32

Yeah. And honestly, if I were

1:09:32

to expand my list, then the Power of Habits

1:09:37

and Atomic Habits would be added. There's three books, guys, if you want to be a

1:09:42

good coach, understand Habits and how to

1:09:42

Change them.

1:09:46

And that's going to take you far, far.

1:09:50

And now I'm forgetting there was a

1:09:50

third.

1:09:54

You might have gotten this one as well, or you

1:09:54

might have read my copy of it, but it was more

1:10:00

about you as the coach developing your

1:10:00

practice, and it was initially connecting to

1:10:07

your why and then walking you through that and

1:10:07

marketing your business and all of that.

1:10:11

And now I'm completely blanking on what the

1:10:11

name is.

1:10:13

We can find it and put it in the notes or something.

1:10:15

Absolutely.

1:10:16

Yeah. Actually, this is remind

1:10:16

me when I'm producing this to put all the

1:10:18

bookings.

1:10:19

Oh, there you go.

1:10:19

In the description. So we have that.

1:10:21

We can put them on our Amazon.

1:10:22

List and share our yeah, most

1:10:22

of mine probably are, but I'm double checking.

1:10:27

Cool. All right. Anything you want to leave people with?

1:10:27

I feel like we could still continue because

1:10:31

there's a whole other asset we didn't talk

1:10:31

about, is like just being a coach.

1:10:38

How do we look at helping people?

1:10:40

Yes, but this is supposed to be

1:10:40

about our journey, how we got where.

1:10:44

We could go into a whole other rabbit hole.

1:10:46

So we will have other episodes

1:10:46

about coaching, for sure.

1:10:50

Yes. All right, guys, thank you

1:10:50

for listening.

1:10:52

Thank you for being live. We're going to end this now with this topic in

1:10:58

a couple of weeks, in a week or so, if you

1:10:58

want to listen to it on Apple podcasts or your

1:11:03

favorite podcast platform, we are going to try

1:11:03

and do this.

1:11:07

We have not 100% committed, but we have said

1:11:07

we are going to try and do this once a week,

1:11:12

every week. All right. So you can expect every Friday.

1:11:16

Daytime? Well, no, maybe not every Friday.

1:11:19

We're switching it from Fridays.

1:11:20

It's going to be Saturdays now.

1:11:22

Saturdays.

1:11:23

Okay. We're going to start

1:11:23

doing this on Saturdays.

1:11:25

All right, well, that may change.

1:11:27

We'll keep you posted right

1:11:27

now, next Saturday, right?

1:11:32

Yes, next Saturday.

1:11:33

Next Saturday. We don't know exactly what time, but you can

1:11:35

expect to see us live next Saturday.

1:11:37

Cool then bye.

1:11:39

Oh, and don't forget to eat,

1:11:39

lift, sleep or beat.