I recently had the pleasure of speaking with the founders of The Convincing Company, Chip Massey and Adele Gambardella. Our conversation covered everything from persuasive tactics anyone can implement to Adele’s and Chip’s start in public relations and hostage negotiation.

While persuasion is something we all encounter in our daily lives, Chip shared insights he learned as an FBI Special Agent investigating the 9/11 terrorist attacks. He revealed skills such as Forensic Listening, a method that involves observing a person’s emotions, talking themes, body positions, and voice. 

Our conversation extended to topics like targeted validation and Adele’s advice on navigating high-stress situations. She also teaches exactly where to start in a negotiation - this may reshape your approach.

Other highlights of our discussion include: 

• How to become an FBI Hostage Negotiator
• Best tactics to achieve results in various business situations
• Learn to read people’s conversations
• How to make people want to more
• The dangers of being too certain

I invite you to listen to the full conversation, where we dive deep into topics only discussed in their book, “Convince Me: High-Stakes Negotiation Tactics to Get Results In Any Business Situation.”

And now I give you Chip Massey and Adele Gambardella.