This week's lesson in product management is brought to you by Derek Osgood, Founder and CEO of Ignition. If your product launches are less than ideal, you should listen to what Derek has to say. Even if you're launches go well, there are great tips on how to optimization the success of your launches. 

0:00-0:32 - Podcast intro

0:32-2:30 - Derek’s Intro

2:30-4:15 - Who is Ignition for?

4:15-4:40 - Where to find Ignition

4:40-8:40 - The PM/PMM Disconnect

8:40-10:23 - Aligning PM/PMM Teams

10:23-13:10 - Overlooked aspects of product launches

13:10-18:30 - Why Run Betas in B2B?

18:30-21:20 - How to price your new product?

21:20-24:00 - The future of software for PMs and PMMs

24:00-25:00 - Podcast Outro

If you want to connect with Derek, shoot him a request on LinkedIn 

If you want to check out Ignition, go to their site

If you're looking to get into product management, get your hands dirty and gain real experience on Path2Product

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Send in a voice message: https://podcasters.spotify.com/pod/show/productmanagementlessons/message