Podchaser Logo
Home
Featuring Daniella Pierson

Featuring Daniella Pierson

Released Thursday, 10th November 2022
Good episode? Give it some love!
Featuring Daniella Pierson

Featuring Daniella Pierson

Featuring Daniella Pierson

Featuring Daniella Pierson

Thursday, 10th November 2022
Good episode? Give it some love!
Rate Episode

Episode Transcript

Transcripts are displayed as originally observed. Some content, including advertisements may have changed.

Use Ctrl + F to search

0:01

Hey guys, and welcome back to this week's

0:03

episode of the Let's Be Real Podcast. I'm your

0:05

host is always Sammy J and welcome.

0:07

We're so glad to have you here. This week,

0:10

I got to chat with the incredible entrepreneur

0:12

Danielle Pearson. You may know her from

0:14

being the founder and CEO of the new zet or

0:17

the co founder and co CEO of the new mental

0:19

health startup with Selena Gomez and the TV

0:22

called Wonder Mind, and she is

0:24

just breaking barriers and is so

0:26

inspiring. So I am so excited for this

0:28

conversation and I hope you guys like it. Hi,

0:32

Danielle, and thank you so much for coming to Let's

0:35

Be Real podcast. I'm so excited. We

0:37

have so much to talk about, and I really appreciate

0:39

you just taking the time because I know you're incredibly

0:41

busy. Well I'm sure you

0:43

are even more busy, So thank you so

0:45

much for having me on this incredible

0:47

podcast, and just it's truly

0:50

an honor, So yes, thank you again.

0:52

First and foremost, you are just a

0:54

very smart business woman and entrepreneur

0:57

and I have spreneurial

1:00

bug as well, and so I have to ask

1:02

when was the first time you're like, oh,

1:04

I want to create something. Well, you

1:07

definitely are a badass entrepreneur

1:09

yourself. It's funny how people

1:11

think, you know, or at least thought

1:14

before all of these new entrepreneurs came

1:16

into the scene, but people would think an entrepreneur

1:18

was somebody who literally had like a store

1:21

or like, you know, a product. Um,

1:23

but even you know, my twin sister

1:25

is a writer and she has books, like

1:27

she's an entrepreneur. You have this incredible

1:30

podcast, You're an entrepreneur. It's like

1:32

it looks in so many different

1:34

ways, and so I always kind

1:36

of had the bug. Um. My

1:38

parents are both hustlers.

1:41

My mother is an immigrant from Columbia.

1:43

She grew up like poverty level

1:45

core and so she essentially

1:48

the dream and I think it's

1:50

still is, like the dream job in Columbia

1:53

is to become an oral surgeon. And

1:55

so my mother, in order to do

1:57

that, had to win the only scholarship

2:00

every single year at the Columbia um

2:02

you know, university, and then also

2:05

in elementary school, middle school, high school,

2:07

like you know, all the way up until graduating

2:09

at school, there was only one scholarship

2:11

and it was for the best student of class, So my mom

2:13

had to hustle her ass off and be

2:15

that best student, and so I come

2:18

from that kind of drive. Then my

2:20

father also grew up a

2:22

pretty you know, poverty level core as well

2:24

in Niagara Falls, and his father worked

2:26

at a factory and had you know, many kids

2:28

and a wife to support. And so

2:31

my dad uh just literally

2:33

started from like uh, fixing

2:35

cars to Washington cars to selling

2:37

cars and then you know, finally

2:40

having his own dealership. And

2:42

so both of my parents are incredibly entrepreneurial.

2:45

The drivers in your d n A. It

2:47

really is um and so that

2:49

I always knew that I wanted to do something

2:52

and probably have a business. I

2:54

hated school. It just was not for

2:57

me. My sister, my twin sister,

2:59

was completely the opposite. She

3:01

definitely got more of my mom's jeans, where she

3:03

was, you know, the best student. She went to an ivy

3:05

league school. I was much more

3:07

like my dad where you know, I

3:10

hated school and I just didn't realize

3:12

why I had to learn about you know, mitochondria

3:15

and and at am fifteen different times

3:17

over my you know, high school and middle

3:20

school career. When I knew I was not going to be

3:22

a scientist, and I didn't really

3:24

apply myself as much until the final

3:26

years of high school, where I

3:28

realized, if I don't get my ship

3:31

together, I'm going to be stuck in

3:33

this town forever and I want to go do

3:35

big things. And so that's when I

3:37

really focused my energy, became a

3:39

really good student and was able

3:41

to go to be you. And so

3:44

when I went to be you, I knew again

3:46

that I wasn't happy with you know,

3:48

the things I was learning. I wasn't learning about

3:50

business. It was going to be two years of like

3:53

normal classes and then I was going to learn

3:55

about business. And finally, my sophomore

3:57

year of college, I

4:00

was like, Okay, if I want to do something for myself,

4:03

I want. I was just begging for

4:05

that kind of passion and something I could put

4:07

everything towards because I didn't have it. And

4:10

uh, I thought, okay, I'm going to write down the things

4:12

I'm good at. I made that list.

4:14

It was completely blank. I

4:17

was good at absolutely nothing. I highly

4:19

doubt that. I truly like

4:22

I'm not being you know, funny

4:24

or anything. I was not good at anything. I

4:26

didn't even know who I was. I truly

4:29

was like a chameleon. In the worst way. I would be

4:31

whoever I thought people wanted me to be. I

4:33

didn't know who I was, like, really

4:35

didn't have any skills. And then I

4:37

thought, okay, well what do I love

4:39

to do? Like, what are my passions? And

4:42

the one thing that I always loved

4:44

was reading magazines, Like I would

4:46

just be just you know, encompassed

4:49

in a magazine when I opened it.

4:52

And so I thought, well, what if I could

4:54

make my own magazine and maybe

4:56

that would help me get an internship

4:59

or a job at a magaze zeene or maybe

5:01

you know, this works out for me and I can

5:03

do this after college and work for myself

5:05

because I knew no one would hire me with my

5:08

bad grades. Um, so I thought,

5:10

maybe I can hire myself Dan, Yeah

5:12

I can. I tell you that we have so much in common. I

5:15

grew up in school with learning differences

5:17

and thought I was incapable of learning for so long

5:20

and O C D and anxiety as well. Okay,

5:22

so we are the same person because we are

5:24

the same person as you're talking about

5:26

this. Yeah, I have a d H D O C D

5:29

UM and anxiety and depression,

5:31

et cetera. So yes, with

5:33

a d H D N o c D. I got

5:35

you. I know exactly what you're talking about.

5:37

School is hard. Yeah,

5:40

school was so freaking hard.

5:42

Yes. How did you not let your

5:44

lack of confidence in the classroom affect

5:47

what you want to do outside of the classroom.

5:49

Yes, so it's really funny. I actually did

5:52

not get diagnosed with a d h D until

5:54

about six months ago. Did

5:57

everything just makes sense afterwards? Oh?

5:59

I completely made sense. And um

6:01

I realized and when talking to my

6:04

you know, psychiatrists, that the

6:06

kind of a d h D I had, and I think it's different

6:09

for a lot of people. So I don't want to blanket statement.

6:11

This is like, I care about what I

6:13

care about, and I can do that and

6:15

be very specific, and especially with the

6:17

O c D combined, I can then obsess over

6:20

that. But if I don't care about something,

6:22

it is almost impossible to

6:24

focus on it. It's not going to get done. Yeah,

6:27

it's it's almost just like it just

6:29

you can't do it feels genuinely

6:32

incapable. No, it's true. There are assets

6:35

to in their negative sides to it. I'm in

6:37

college right now, so I'm also realizing

6:39

the negative sides to it. When my brain

6:42

can't process textbook readings, so when I have to

6:44

do them, it takes me forever.

6:47

But like when there's like something with the podcast

6:49

or something that I love, it's just like

6:51

I love it. Yes, yeah,

6:53

No, So I was very similar

6:56

and I didn't know that when I was

6:58

there. I don't even think I grew

7:00

up in Flora Jackson, Florida. I don't even I

7:02

went to a private school. I didn't even

7:04

think, like, you know, people would even know what a d

7:06

h D was back then, learning differences

7:09

aren't talked about. And something

7:11

that's so unfortunate is that so October

7:13

was Learning Disability Awareness Month, and I think it's

7:15

really important that we talked about these issues because

7:18

so many times, and I've talked

7:20

to people about this, like you kind of get

7:23

used to the feeling of not being able to learn. And

7:25

I hope that people listening know like

7:28

that you are capable of learning, you just have to find

7:30

that passion. And I think it's so cool like

7:32

what you did with the news that the newsletter you created

7:35

and how you built upon that was the

7:37

news that the outlet for all your creativity.

7:39

Yeah, So to answer your first

7:42

question and go into that in school,

7:44

you know, identical twin sister is

7:47

a rock star school, top of the class,

7:49

um, you know, so smart, and I was her biggest

7:51

cheerleader, and that's all she cared about. She

7:53

went to school and she just did grades,

7:56

like didn't care about anything else. That was

7:58

her thing. She wanted to go to Ivy League school.

8:01

And so my sister was incredibly impressive.

8:03

UM for me because I didn't

8:06

like school and I basically just had

8:08

to like get through it. Um. I

8:10

was a BNC student, and so my parents

8:13

would judge us equally by

8:15

like, if my sister got straight a's great,

8:17

if I got these and seas fantastic.

8:20

So it we weren't on the same playing

8:22

field, and I appreciate that

8:24

they everyone knew that I was different.

8:27

Yeah, However, I realized

8:29

my junior year my sister was getting all

8:31

of these incredible pamphlets

8:34

and you know, info and reach out from these

8:36

huge schools and these big cities.

8:38

And I wanted to go to a big city and I was

8:40

getting nothing. You know, surprise, surprise.

8:42

They don't send it to like the BNC students.

8:45

They send it to, you know, the people who are really impressive.

8:47

And so I realized,

8:50

Wow, if I don't get on

8:52

this train. And even though I don't

8:54

care about you know how big

8:56

a triangle is and you

8:59

know how many uh you know, different

9:02

elements there are an atom and all these things I

9:04

knew I was never going to use. I was

9:06

like, I need to start caring because that

9:08

is the catalyst to me getting out of

9:11

the city and moving into a big

9:13

city and making my dreams come true. So

9:15

it find a way out, yes, And so

9:17

essentially I I thought I was done,

9:19

Like my people would call me the dumb twin and

9:22

like I really thought I was just like incapable.

9:24

But then I there was this one class, a history

9:27

class that I really really liked

9:29

because it was almost like learning about a story or

9:31

like reading a story. And I got an

9:33

eight plus on one of the tests and everyone

9:35

else failed it, and I was like, wait, I

9:38

can do this. So I

9:40

decided to. And I don't

9:42

know if this has to do do with a D H D or O C D,

9:45

but I can do things in sprints. And so

9:47

I said, Okay, the second I get to school

9:49

at eight o'clock AM until I

9:51

leave at three thirty or three forty

9:53

five, the only thing I'm going to

9:56

do is be an incredible student.

9:58

So during class, like I

10:00

will follow along with the textbook, take every

10:02

no, ask every question. During my lunch

10:05

break, I didn't really have a lot of friends and so and

10:07

my sister and I had different lunch breaks, so I would go

10:09

to the library first while everyone would

10:11

eat in the cafeteria like study

10:13

and do all my stuff, then go to the cafeteria

10:15

at the very end and eat when no one else was there so

10:17

I have to sit alone, and you know, basically

10:20

took every inch of my

10:22

day at school and made it into

10:25

you know, me learning. And then when I got

10:27

home, I would just watch TV like

10:29

I don't think I did one essay,

10:32

one you know, study session, one

10:34

homework ever at home because

10:36

I was like, okay, if I do all of this in

10:38

this time and like, you know, just

10:41

get it all banged out, then I can have

10:43

my free time. And junior year and

10:45

senior year. It ended up working so

10:47

well like that that I ended up getting

10:50

all a's and a pluses, and my

10:52

parents were like, what is going on here?

10:55

But it truly was because like I refused

10:58

to let these things that don't interest

11:00

me be the reason why I

11:02

can't go to a big city and do what I want to do,

11:05

like, I just need to get on the path and

11:07

like, you know, not rebel anymore. And so

11:10

that's what I did, Um, and I ended

11:12

up going to be you. And uh,

11:15

that's again really when I

11:17

started thinking about what I wanted to do

11:19

and uh and thinking, you know, I have

11:21

four years. I was so lucky. The

11:24

ultimate gift my parents gave me was they paid

11:26

for my college education, so I didn't have

11:28

to have a job while I was in college. And

11:30

so I immediately thought, Okay,

11:32

I have four years for basically

11:35

the only time in my life that we're all

11:37

I'm responsible for is going to class

11:40

and like partying or making friends

11:42

or whatever. I'm going to take these four years

11:45

and actually try to get

11:47

a job or create my own job so

11:50

that when I graduate, I'm like

11:52

set up. Because when in your

11:54

life are you ever going to have four years where

11:56

you don't have you know, a family responsibilities

11:59

or anything. And so I almost

12:01

thought, you know, to not take advantage

12:03

of that and try to build a career and build

12:05

a wife for myself was would

12:08

just be a massive you know, disappointment

12:10

and disadvantaged for me. Daniel, your

12:12

story is so amazing and so

12:15

inspiring. We have to

12:17

take a quick break, but when we come back, I want to

12:19

hear about your college experience and

12:22

what you think the keys were for the News that

12:24

to become so successful in your new company

12:26

with Selena Gomez and Nandy, Tiffy

12:28

Wondermind and much more. We'll

12:31

be right back before

12:38

we talk more about college and post college.

12:40

I'm curious back in high school because

12:42

of everything you were dealing with with socializing

12:45

hard did you find and did your anxiety

12:47

and O c D affect that? Yes,

12:50

But I realized I had O c D

12:52

um Like I realized something was wrong with

12:54

me when I was about six years old and

12:57

my ster and I had like these canopy beds,

12:59

and one side of my canopy broke because I was

13:01

probably hanging off of it like a fucking monkey,

13:04

and as you should, yes, and

13:06

my uncle came in and taped

13:09

it with black tape. And so

13:11

I sat there going to sleep. And

13:14

as you know, one of the you know things that O

13:16

gets different for everybody is like a semmetry,

13:19

and so there was black tape on one side

13:21

and not on the other. And I stayed up that entire

13:23

night just looking back and forth, and I ended

13:25

up having like an anxiety attack over

13:28

it. My parents had no idea what was going on.

13:30

And then after that I developed rituals

13:32

were like, you know, I had to close the door

13:34

a certain way, and you know, all of these different

13:36

things that kind of take over your life. And

13:39

because my mother is Latina and

13:41

um, you know, I don't want to speak for the whole culture,

13:43

but at least, you know, and in her belief

13:46

system, you know, people didn't really go see psychiatrists

13:49

or anything. My dad is this very

13:51

manly man from you know, Niagara

13:53

Falls, New York. Going to see a psychiatrist

13:56

or therapist was definitely not a thing that

13:58

he was going to be okay with and so they

14:00

kind of just ignored it and like looked

14:02

at it as almost like a cork for me trying to get attention.

14:05

And then my uh, freshman

14:08

year of high school, we took a health

14:10

class and we started learning about mental

14:13

health illnesses. And when

14:15

we got to O c D and we started talking

14:17

about it, I was like, oh my god, I

14:19

have O c D. And it was just

14:22

such a like aha moment because I had no idea

14:24

what it was. I know it was a mental illness,

14:27

and so you know, I asked my parents, can

14:29

I please go get help for this? And the answer

14:31

was no, And so, yeah,

14:34

that's so hard, especially after I

14:36

think, yeah, my mom feels very

14:38

bad about it now, but she drew. I

14:41

can't blame her, like just a stigma like that

14:43

was ten years ago or longer,

14:45

and so you know, it just wasn't

14:48

what she was raised thinking about. And

14:50

like, no one wants to think that their child has

14:52

a problem, which is why Wonder

14:55

Mind and everything I do with the news that, et

14:57

cetera is all about, like empowering

14:59

people to speak up for themselves and to

15:02

think about mental health just as you would

15:04

with your physical health. Like no one's

15:06

embarrassed to say they have high blood pressure,

15:08

So why are you embarrassed to say that you are O c D?

15:11

And why are you embarrassed to take medicine for that?

15:13

Exactly? And so the entire

15:15

time for high school with

15:18

just depression, no c D

15:20

and a d h D, which I didn't know about

15:22

at the time, it was very

15:24

hard. From twelve to eighteen.

15:27

I had a pretty traumatic journey

15:29

during that point in crying almost a recent

15:32

day and whatever. So yes,

15:34

definitely too the toll on me I

15:36

didn't realize o c D was so debilitating

15:39

until I found out I had o c D. I

15:41

didn't realize what it was. I thought I

15:43

was just making myself like, I

15:45

go down what I call the what if Yes, yes,

15:47

my undfalls where it's just endless

15:51

and I think, you know, having the courage to advocate

15:53

for yourself is really hard and taking

15:55

those steps. What was the moment or

15:57

was there a moment where you're like, Okay,

16:00

even though my family might not be supportive

16:02

of this now, but I need to do what's best

16:05

for me and go get the proper hope. When

16:07

was that? Yeah? So, as you know, it's

16:09

incredibly expensive to get help, especially

16:12

for something as specific as o

16:14

c D. You mean, specialists, and these

16:16

people cost a lot of money, and

16:19

so my parents made very clear

16:21

that they not be

16:23

okay with me going and UM.

16:26

At that time, it was probably it

16:28

was my junior year. I had just

16:30

had an entrepreneur project that

16:32

I worked with eight other people

16:35

who are UM I ended

16:37

up guy. So I had my other business,

16:39

like the real business, this project

16:41

business, and then all of our classes on top

16:43

of it, and so I basically like just

16:45

worked seven that semester and

16:47

I did all of the work for this project. You

16:50

know, starting a company with eight different

16:52

people obviously is not the way that

16:54

a normal person starts a company. It's with

16:56

yourself for one or maybe two other

16:58

people, it's not eight people. So but

17:00

I like did my lane of work. I went to every single

17:03

meeting. I accomplished everything I had

17:05

to do. But when you know, the group

17:07

members would go and you know, get a drink

17:09

or you know, hang out all together, I would go

17:12

work and do my new set stuff. And

17:14

so that ended up being to my detriment

17:17

because they all became friends. And for

17:19

some reason, the grading system was

17:21

peer based and someone one

17:24

person on the team had to

17:26

fail, and so they chose

17:28

me, and they basically said, oh, well, she has another

17:30

business, so you know, there's no way she could have been

17:32

as dedicated as we were. There was literally

17:35

someone on our team that never brought a lot

17:37

of talked to any meeting and he

17:39

got a C plus draw is dropped

17:42

and so junior year that was

17:44

yeah, so um eight,

17:47

that was like seventy or eighty percent of our

17:49

grade. And so even though I did totally

17:51

fine on my in the classes, I

17:54

ended up failing that semester,

17:56

and I basically got a letter

17:59

from the GAN saying you're on academic

18:01

probation. You essentially have

18:03

one semester to not only retake all the

18:06

classes you failed, but also take

18:08

all of the additional business classes you're supposed

18:10

to take next semester, and if you don't

18:12

get this g p A, you will

18:14

be kicked out one semester before

18:17

graduation. And at

18:19

that point, the news that was doing well.

18:21

But like, you know, I wasn't trying to monetize

18:24

yet. I really want to wait until I hit

18:26

a certain subscriber member and work with the

18:28

best friends in the world, not like, you know, the

18:30

smaller frands that might, you know, give

18:32

me some income. I want to wait. I was

18:34

really patient about waiting and

18:36

telling you know, advertisers, no, like we're

18:39

not going to monetize until next year or whatever. And

18:41

so at that point I had zero backup

18:43

plan. My mother was in hysterics.

18:46

She didn't even tell my dad because my dad would

18:48

have freaked out. And

18:51

here I am completely alone, you

18:53

know, saying, oh my god, I'm

18:55

going to fail out of college one semester

18:57

before I graduate, and I'm going to have nothing.

19:00

I put all of my eggs in the basket of

19:02

the news that because I knew I

19:04

would get like you know, decencies or whatever

19:06

in my grades, it was not going to be the top

19:08

recruit for any sort of big

19:10

company. And I said, you know, I just

19:12

have to make the news at work and that would be

19:14

my my job. And so at

19:17

that point it was the loneliest, most

19:19

oppressing, just the lowest

19:22

point in my life. And my

19:24

o c D became absolutely debilitating.

19:27

So like constant you know,

19:29

thoughts, um, constant rituals

19:31

and they called them in truths of thoughts as you know

19:34

um. And there was one day when I was looking under

19:36

my bed that was the way one of the rituals

19:39

I had, and I just to make

19:41

the feeling go away. And I was so angry

19:44

and emotional that I just kept banging my hands

19:46

on the floor until they started bleeding.

19:49

And my sister saw that, and she

19:51

and my boyfriend basically

19:54

talked and they were like, you need to go see

19:56

a theratist, like this is not okay anymore.

19:59

And I was essentially crying. Every single day. I

20:01

would go to the computer to try to even do my homework

20:03

and just ball and not even be able

20:05

to focus, and so I was like, there's no way I'm gonna

20:07

get kicked out, Like there, you know, there's

20:10

no way I'm even gonna ever be able to make this

20:12

work. And so I with

20:14

the little affiliate money that I made

20:16

from the newsette, so we weren't monetizing

20:18

like doing brand partnerships, but I was linking

20:21

out to affiliate, uh you know, sources.

20:23

So if somebody bought a product I recommended,

20:25

I would get a percentage, and I ended up being able

20:27

to make quite a bit of money

20:30

over the last three years for that. So I

20:32

had a little bit of savings and I used

20:34

that to find a psychiatrist and

20:36

a therapist, and essentially

20:39

they got me on medicine prozac,

20:42

and that completely changed

20:44

and pretty much saved my life because

20:47

all of a sudden, all of the additional

20:49

emotions of like every single day

20:52

crying and just being overly

20:54

emotional, that all went away

20:57

and I was able. I still could feel emotions,

20:59

but not in a way that a more

21:02

normal person is supposed to feel emotion,

21:04

not so drastic, no, not in

21:06

a debilitating way, And so I

21:09

essentially was able to because

21:11

of that and seeing a therapist, I

21:13

was able to basically become a machine

21:16

that entire semester, wake up

21:18

at five am, do the right the whole news

21:20

that uh until nine thirty

21:22

or ten am, go to class, have

21:25

like a one hour break where I'm like, you know,

21:27

reaching out to people to interview, doing everything.

21:29

It was just me, I like to say, my my first

21:31

team for the news that was three people,

21:33

me, myself and I and so I did

21:35

everything. Then I would go back to class,

21:38

and then I would go see a tutor that I also

21:40

paid for VM my news at savings to help

21:42

me with the classes that I had failed UM

21:44

and then just go to sleep. And every

21:46

single day it was almost like being in the

21:48

military or something. It was my regiment,

21:51

no feelings, no room for anything, just

21:53

do it. And somehow

21:56

with the help of um, you

21:58

know, the tutor and my sister

22:00

and my boyfriend and um

22:02

you know, the support of someone named Sally Ward

22:05

who works in the administrative department

22:08

of Boston University basically

22:10

telling me you can't get up, you have

22:13

to do this. And she was just as upset as

22:15

I was that, you know, the teachers didn't

22:17

step in and say, hey, let's look at

22:19

what you actually did. Instead of making you basically,

22:22

you know, have to redo everything. And they actually

22:24

encouraged me that the teachers that failed

22:27

me encouraged me to stop uh

22:29

college and just do my business

22:32

because they were like, there's no way you're going to be able to do

22:34

this. And so I proved

22:36

them wrong. I ended up graduating. Yeah,

22:39

you did, you know, and I guess

22:41

I ended up doing that semester. Then the final

22:43

semester of the you was all about

22:46

entrepreneurship. So finally I

22:48

was taking the classes that I wanted

22:50

to take an entrepreneurship. And

22:52

my professors were so great

22:55

because they were people that had actually started

22:57

companies or worked at startups whatever, and

22:59

they just genuinely wanted to help

23:01

the next generation. And so those

23:04

teachers were so helpful, so

23:07

kind, so you know, willing to

23:09

give any knowledge, and so proud

23:11

of like what I was doing instead of seeing it as like

23:13

a detriment or like as a you know, joke

23:16

at your superpower. Yes

23:18

and uh and so them with

23:21

you know, the Health of Sally from the administrative

23:23

Office, I ended up actually getting on

23:25

the dean's list. So I went from

23:28

getting almost ticked out

23:30

the semester of her, I graduated to being

23:32

one of the best students in the business school,

23:35

uh the next semester, and so

23:37

I just I literally walked that

23:39

stage. And everyone in my family tried because

23:41

they knew how hard it was for me to

23:44

get there. And I actually had

23:46

a meeting with the dean of the

23:48

business school i be a few days

23:50

ago, and she asked if I would ever

23:52

consider being a commencement speaker, and

23:54

so, as full circle, yeah,

23:57

if that happens, I think my parents would actually

23:59

just I because not

24:01

only you know, did I get past this

24:03

stage, but like now I'm there to like talk

24:06

to people, and so I just

24:09

feel really strongly that I want to tell,

24:11

you know, the next Breadley in class. Look,

24:14

do not count yourself out if you have a mental

24:16

illness, if you have a learning disability, if

24:18

you didn't get the grades you wanted in college,

24:20

because you can still kick ass

24:23

um and being able to stand there and

24:25

say, you know that Forbes just named me

24:28

the youngest wealthy is self made

24:30

a woman of color in America. You

24:33

know, I literally almost failed out

24:35

of this school, Like if I can

24:37

do it with everything going against

24:39

me and the odds and lack of connections

24:42

and everything, lack of resources, and funding.

24:45

If I can do it, anyone else

24:47

can do it. I promise. It's so

24:49

amazing just hearing about your evolution

24:52

and you know, it's just so true and people

24:54

have the odds against you. If you believe in yourself,

24:57

that's all you can do. All you can do is do your best.

25:00

That's really inspiring because

25:02

I'm currently in college and I

25:04

I sometimes feel lost and I don't I don't know if

25:06

you ever felt this, but I feel like school sometimes wants

25:08

to put me in a box, like choose one

25:10

thing, get good at it, and then do that.

25:13

But it's like, but there are so many things that I want

25:15

to do. You know, Yes, I love

25:17

that you've just carved your own path and

25:19

I that's that's exactly what I want to do.

25:22

Not only do you do that, but you also found

25:24

a way to monetize news that and

25:26

made it so successful. And

25:28

I was just curious, what do you love and what advice

25:31

do you have for creating businesses? Yeah?

25:33

So um, the reason why the news that became

25:35

successful is truly I

25:38

just refused for it not to be.

25:40

And it was like trying to fit a square

25:42

peg into one hole. I just slammed

25:45

that square peg into the roundhold so many times

25:47

it became round and fit through and

25:50

so it was a lot of pivoting. So

25:52

the news that is now worth two hundred million

25:54

dollars UM. And my only other partner

25:56

in the company is my mother, who's you

25:59

know being and she always believed in me,

26:01

and I was able to make her a millionaire

26:04

and write her you know, a multimillion dollar Czech

26:06

last year just for distributions,

26:08

and so that is the best gift I could

26:10

have ever given her. And like helping

26:13

the people that believed in me and no one else did

26:15

UM. And so I guess

26:18

I with the news that if I would

26:20

have just stopped with a newsletter it would not

26:22

have been worth two million dollars today,

26:24

Like you know what, we are actively going

26:26

the media side and really excited about it. But

26:29

what really propelled us to success

26:32

is thinking, Okay, what are superpowers

26:34

at the news that in the newsletter? It's

26:37

the ability to tell stories and engage

26:39

gen z and millennials, et cetera, which

26:41

is actually really hard for people to do. And

26:44

also you know this empowerment

26:46

angle of constantly for the news

26:48

that specifically empowering woman, but

26:51

also UM featuring these incredible,

26:53

diverse women from every background. So

26:55

we essentially took that ethos

26:58

of empowering people, of amplifying

27:01

diverse voices of storytelling

27:04

better than anyone else and turned

27:06

it into an agency model. So that's

27:08

the other part of the business called new Land,

27:11

which we actually kept a secret for the last three

27:13

years because we had so much demand

27:15

from this one huge client

27:18

that essentially they kept, you know, saying

27:20

to other groups, you know, you need to use this

27:22

agency, or if someone would see one of our ads or

27:24

something and be like, who did that, and then they would recommend

27:27

us that. We literally grew sixteen

27:29

thousand in three

27:31

years. And the only reason why I know that

27:33

number is because we were recently named

27:36

number sixteen out of inks five thousand

27:38

most successful companies in America. And

27:41

we literally went from one million

27:43

in revenue to seven million in revenue to

27:46

forty million in revenue with fifteen people

27:48

last year. And now you know, we've like

27:51

quadruple the team and we're

27:53

working with other incredible brands. But

27:55

essentially new Land is the agency

27:57

where we use our powers

28:00

of you know, amplifying diverse voices

28:03

storytelling, engaging gen z

28:05

and millennials, et cetera, and then take

28:07

over you know, the TikTok's or the

28:10

Instagram accounts or you know, social

28:12

media campaigns of the biggest brands in the world

28:15

and essentially make them almost like many

28:17

content destinations instead of a billboard.

28:20

And then we also do massive talent campaigns

28:22

for you know, huge worldwide campaigns

28:24

and eleven different countries. Uh.

28:27

You know, we've done, uh a TikTok

28:29

campaign that got over eleven billion views

28:31

where we had Snoop Dogg create an

28:33

original song, We wrote the song, we had to

28:35

record it. It became a huge TikTok

28:37

viral hit all storytelling, and

28:40

so that has really propelled our company

28:42

into such a big, you know, a

28:45

totally different universe that I ever thought I would

28:47

be in, uh, because I

28:49

wasn't afraid to pivot a little

28:51

bit and say, you know, what are we good

28:53

at? How can we do something else

28:55

with those talents as well. I

28:58

think a lot of the time when creating something

29:00

you're so focused on like one small detail, but

29:02

it's kind of zooming out looking at the larger

29:05

picture and having those different avenues of revenue

29:07

and just having the baseline be

29:10

being a storyteller is really awesome.

29:12

Yeah,

29:14

you have to take one work with Bright. But when we come

29:16

back, I want to talk to you about a new company

29:18

with Selena Gomez and Mandy Tefe, Wondermind,

29:22

which is making such an impact in the world

29:24

around mental health. We'll be right back, and

29:31

we're back now. You're on

29:33

the next journey as well with wonder Mind, which

29:36

I am so excited to talk

29:38

to you about. First, I want to ask you what mental

29:40

fitness means to you. Yeah,

29:42

so essentially, you know, um,

29:44

I am the co founder and co CEO

29:47

of wonder Mind, and the mission

29:49

of wonder Mind is to um

29:52

de stigmatize and democratize

29:54

mental health and introduce this concept

29:56

that we call mental fitness. And so

29:59

my co founder, Selena Gomez and many

30:01

TV and I we basically

30:04

realized that the stigma

30:06

and the lack of you know, resources

30:09

for people who didn't have you know, I

30:11

don't have a thousand dollars an hour for a session

30:13

with the best psychiatrist, is really the

30:16

reason why you know, there's so much

30:18

stigma and there's there's such a barrier

30:20

to entry in the mental health space. And

30:23

so we thought, what if we call it mental

30:25

fitness? So working on your mental

30:27

health in little ways every day,

30:29

whatever that looks like for you, because

30:31

that's a way lower barrier to entry

30:34

for somebody that might be like, well,

30:36

I don't want to, you know, work on my mental health, like

30:38

that implies something's wrong with me. And

30:41

we're also not just for people

30:43

with diagnosed mental illnesses like

30:45

myself and yourself were for anybody

30:48

with feelings. And so every

30:50

single thing that we do, from content to

30:52

the products that we're releasing, everything

30:54

is merchandised by feeling. So I feel

30:56

anxious, I feel lonely, I feel scared,

30:59

I feel sad at And then we have the

31:01

best psychiatrist, therapist, social

31:04

workers in the world from

31:06

these diverse backgrounds, essentially

31:09

looking at all of our content, making sure

31:11

that we're being very responsible and anything

31:13

that's ever a recommendation or a tip

31:16

or somebody you know, explaining what catastrophizing

31:19

actually means or what is the definition of o

31:21

c V And you're probably using it wrong

31:23

when you say, you know, I'm so c D. I

31:25

left to have all of my pens in order. Whatever

31:28

it is there, that's all coming from

31:30

these licensed therapists and social

31:32

workers and experts. So

31:34

we're not you know, arm chair therapists at

31:36

all. But we're essentially creating

31:39

content every single day in the media side

31:41

of Wonder Mind. That is editorializing

31:44

mental fitness and making it fun for you

31:46

to participate every single day,

31:48

and then also making it like this

31:50

beautiful, sexy, alluring

31:53

experience that if you are

31:55

on you know, a piece of our content, people

31:57

aren't like, oh, is that you know web MD

31:59

or psychology today? It really

32:02

looks fun and exciting and engaging.

32:04

And also talking to the biggest names in the world

32:06

likes Lena Gomez, like Serena Williams,

32:09

who's one of our lead investors, um

32:11

you know, Camilla Cabeo, etcetera. That

32:14

also is you know, going to help

32:16

hopefully destigmatize mental health

32:18

and mental fitness and make it so that everybody

32:21

feels just like for physical fitness you

32:24

work out or you you know, eat healthier, whatever

32:26

you do, how to work out the mind, Yeah,

32:28

that you should also work out your mind. The

32:30

first drop was the three times a week newsletter.

32:33

We have two huge launches coming up

32:35

in the next two months that is

32:37

going to expand that even more. The production

32:40

side, so creating stories with

32:42

the biggest you know, streamers, and producers

32:44

in the world UH to actually

32:46

change culture and zeitgeist around

32:49

you know, mental health and mental fitness. And then

32:51

finally being the first company

32:53

to ever work with the best experts in the world

32:55

in psychiatry to create physical,

32:58

tangible, non nical mental

33:00

fitness tools that are priced

33:03

for the masses. So everything again

33:05

is made for UH everyone

33:08

to be able to access, so the content will never be

33:10

paid. Well, do we have incredible brand partners

33:12

that we work with that help us, you know, create

33:15

this content and have it for free

33:17

for anybody who wants to access it, no matter what

33:20

your background is so amazing. Yes,

33:22

and the products are also going

33:24

to be an affordable price point as well, because

33:26

we believe everybody should be able

33:29

to practice mental fitness. So

33:31

what products are we talking about. I

33:34

can't really say a lot about the products, but

33:37

all I can say is, you know, every time that

33:39

we say we're introducing mental fitness

33:41

products, people are like, what does that mean?

33:43

And that is so exciting to us

33:46

because truly, like people don't

33:48

even know what that could encompass.

33:51

But it's essentially taking um,

33:54

you know, behavioral therapies, et

33:56

cetera and UH and

33:59

developing products that are non clinical,

34:01

they are not harmful in any way, etcetera.

34:04

You know, an example I could give you as a stress

34:06

ball that is technically a mental fitness

34:09

product, but we're going way deeper

34:11

and actually, you know, building a

34:13

beautiful brand for men and women to

34:16

have these tools at their

34:19

you know, disposal. And I feel

34:21

like, I'm so glad that you mentioned the tool kit thing,

34:23

because every time I go to

34:25

therapy. I've been to therapy since I was seven. I've

34:27

done exposure therapy for years. That's sewesome.

34:30

We always talk about putting yourself out

34:32

there and finding products and find

34:34

finding things that are good for you and that

34:37

makes you feel good. Yes, when

34:39

you're down, what makes you feel

34:41

good? What do you do to help yourself? Well?

34:44

First of all, uh, it's so amazing

34:46

that you've been seeing a therapist since you're seven

34:49

years old, and definitely very jealous of that, and

34:51

that is one of the reasons why

34:53

I, you know, have dedicated myself to

34:55

another company because I truly

34:58

want I don't want anyone to ever all the

35:00

way I felt, where you are completely

35:02

alone and you have to basically figure out your mental

35:04

health just by you know, scratching everything

35:07

together and having no support. So

35:09

that's amazing. UM. I think people

35:11

think, you know, when they see the Forbes headline

35:13

that you know, twenty

35:15

million dollars whatever, you know, that

35:18

I don't have bad days and that I've just made

35:20

it. But I truly have bad

35:22

days. Almost every day. I feel

35:24

like I get it punched as an entrepreneur,

35:26

as you know, you have punched in the face like

35:29

fifteen times a day, fifty times a day.

35:31

Um. You know, I have a lot of uh

35:34

personal stuff that I deal with

35:36

as well, and so I definitely do

35:38

have those low moments and they

35:40

usually come you know, after my

35:42

sprint of a work day or sometimes

35:45

during And the one

35:47

thing that I do is I really like to

35:49

meditate. I don't do it on a daily

35:51

basis. I'm definitely not good meditate

35:54

tating person. I tried to do

35:57

our best. The only thing that I m able

36:00

to do as a sleep meditation. But

36:02

I want you to know, I it's

36:05

it's from some app, but like that's the

36:07

only voice that doesn't make me just want to like

36:09

smash my phone. Um. And it's

36:12

basically like UM, engaging

36:14

every part of your body, so like relax

36:16

your toes, relax your legs, relax

36:18

your jaw and like for me, it's like

36:20

my jaw was clenched and I didn't even realize.

36:22

Yeah, I basically, um, what

36:25

do I do? I like I my teeth.

36:27

I like brush my keeth against each other while

36:29

I sleep, like I like grind them together. It's horrible.

36:32

My jaws always tight. And so it basically gives

36:34

you a second to just like be in your body

36:37

and that makes me feel a lot more

36:39

grounded. Or I'll call my

36:42

mother or my like twin sister, or I'll

36:44

go to my dogs. I have two beautiful

36:46

poodles that I'll just go hug

36:48

and be like I'm doing this all for you,

36:51

um, and just be you know, so

36:53

happy with that. So those are

36:55

the things that really it's like feelings

36:58

and touching and you know, from minding

37:00

myself why I'm doing all of this, that

37:03

really helps me, you know, get out

37:05

of those states. But like you

37:07

know, it's not that easy. Sometimes it lasts

37:10

a bit longer. I know, sometimes

37:12

I kind of just have to let it be and

37:15

feel it and that sucks. But you

37:17

just kind of have to go through the motions of

37:19

it as sometimes which is never

37:21

fun. But I feel like it just makes you appreciate

37:23

the good moments more. Yeah, for sure. I

37:25

mean you're what you're describing is um

37:28

is called uh what an exposure,

37:31

So like sitting in the discomfort

37:33

and uh you know that definitely is

37:36

a really good coping mechanism because

37:38

it helps you become stronger. But sometimes,

37:41

you know, I don't feel strong enough to do that,

37:43

and that's the reality. Oh same

37:45

here. Yeah, and those moments I lay

37:47

in my bed and I curl into a ball

37:50

and I have some fairy lights and

37:52

I look at some good music. Yeah. Yeah,

37:54

sometimes you just need to take a second. Um.

37:57

You know, I don't have the luxury during the workday

37:59

to really just kind of step

38:01

away from everything, and so I

38:04

just kind of you know again, I do

38:06

everything like a sprint, So I just go through all

38:08

my calls and kind of not think about it. And

38:10

that's why, like at night, that's when it really hits

38:13

me. Um. But I just I like

38:15

to think about the things in my life that are going well

38:17

and the people that I'm hopefully hopefully

38:19

helping with, you know, stuff

38:21

like the news that and and wonder

38:24

mind um, and that really

38:27

just puts everything into perspective.

38:30

So how did wonder mine come to be? I know, you

38:32

met Selena and Mandy on a zoom call for

38:34

the news that at what point where you like,

38:36

hey, we should start a company together.

38:39

Yeah, so Selena, Mandy and I,

38:41

Um, we're on a zoom. I asked,

38:43

you know, my editorial team if I did do the interview.

38:46

They had no idea why I would want to do the interview,

38:48

because you know, I had written the news that

38:50

every single day for I think four or five years,

38:53

and then I handed it over to the editorial team.

38:55

They're much more talented than I am. Um,

38:58

and so they were like, and she like, you know, have of a

39:00

midlife crisis where she wants to write the

39:02

newsletter again. But the reason was

39:04

because it was a mental health interview

39:07

and no one on my team or in my life

39:09

knew I had any connection to mental health

39:12

because I had never talked about it.

39:14

It was so embarrassing to me. I

39:16

truly would have rather like died

39:19

than been vocal

39:21

about my O c D at that point,

39:23

which I know sounds very extreme,

39:26

but that's truly how I felt. I felt

39:28

like telling anybody I had O c D was

39:30

almost like the most embarrassing thing I could ever

39:32

say, because not only am I like this Latina

39:36

woman twenty something trying

39:38

to be taken seriously in the business world,

39:40

I didn't want to add o c D on top

39:42

of that, which is not the right mindset

39:44

that I should have had, but that's how I thought.

39:47

And so after listening

39:49

to Selena and Mandy, who

39:51

are both incredibly um,

39:53

you know, successful in their own light, and they just so

39:56

happened to be mother daughter saying

39:58

things to each other, some of the stuff for the first

40:00

time about their mental health and their

40:02

journeys really inspired me

40:04

at the end of the interview to tell them they were

40:07

like the fourth and fifth people I've ever told

40:09

that I had been struggling with those CD and depression,

40:11

etcetera since I was a child,

40:14

and that, you know, I that

40:16

was the first time I was ever saying and I was saying it to, you

40:18

know, the most famous person in the world and this incredibly

40:21

decorated producer, And so

40:24

at that point we stayed in touch, and Mandy and I

40:26

were basically like, how can we

40:28

change the world and really do

40:31

something that helps people like that gets

40:33

to the root of everything, not just

40:35

you know, their incredible companies offering

40:37

therapy, etcetera. But like, what about the

40:40

people who do won't even take that step

40:42

to get a therapist, or what if what about

40:44

the people who already have a therapist? You

40:46

know, having a therapist is almost like having a personal

40:48

trainer. You see them once a week for

40:51

you know, an hour if you're lucky, more resources.

40:53

Yeah. So, and if you just lean on

40:55

that, you're not going to get a states pack or

40:57

you know, achieve your fitness goals. You have

41:00

to do the work every other day in between

41:02

sessions. And that's really what we want to

41:04

create. And so Mandy

41:06

and I had so many discussions about it. Selena

41:09

had always wanted to do something to change

41:11

the world with mental health because it was such

41:13

a big part of her life, and so

41:15

Mandy and I came together and we, you

41:17

know, well, like this is what we want to do, and Selena

41:20

wanted to be involved and it really

41:22

just went from there. That is so

41:24

amazing. And thank you for creating

41:27

a company in this startup and this and

41:30

telling stories because they need

41:32

to be told, and breaking the statement is so important

41:34

and I just want to thank you again for just taking

41:36

the time out of your day to chat with me

41:39

about this. Because I as I wish more

41:41

people were as open as you are, because it's so

41:43

refreshing. Well, thank you so much.

41:45

And you know, I almost feel bad

41:48

that it took me this long to be open,

41:50

and it took me to feel like I had already achieved

41:52

some level of success to then be

41:55

like, okay, but this is really what's under the hood.

41:57

I don't want anyone to ever feel like

41:59

they have off to you know, hit a

42:01

certain level and then be open. That's

42:04

exactly why, you know, I am

42:06

in love with the our mission for a wonder Mind and

42:09

want to help so many people, and so thank

42:11

you so much for giving me, you know, the platform

42:13

to share what we're doing at the news Thatt

42:15

and new Landing Agency and Wonder

42:18

Mind, because you know, you

42:20

are someone that I really look up

42:22

to and and love to hear stories from. And

42:24

the fact that I'm going to be on your show is

42:26

is really a pinch me moment. So thank you so much

42:29

for your time. Thank you so much,

42:31

and I'm very excited for the future.

42:33

So make sure you check out the news that Wondermind

42:36

everything. It's some awesome impact

42:39

driven stuff, which is what we need in the world. And

42:41

thank you for creating something that shares

42:43

the stories of the most incredible people

42:45

in the world. And then me, you know, like,

42:48

thank you for having me. And I'm

42:50

so impressed you know, you are in college,

42:52

like the fact that you're joining Oh my

42:55

gosh, wow, you just you're

42:57

You're even more successful than I

43:00

ever dreamed of being at twenties. So just

43:02

congratulations on your success and

43:04

thank you again for having me. It was such a pleasure.

43:07

H

Rate

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
,

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features