Did you know that YouTube is the second largest search engine? Discover why video advertising is so relevant and the impact it’s having on the industry with Dylan Padula and Brennan Hall this week on Let's Get Digital. Let's Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. This week, the dynamic duo tackles Video Advertising with Principal Paid Search Strategist, Millie Brooks. Brooks, a seasoned ROI’er lends her expertise on the rise of video and walks you through what you should expect when utilizing video and how to get the most out of it for your marketing strategy. In this episode, you will learn what makes a good video, when to use sound and captions, how you should be targeting, and how to gauge success with video. The team also includes a riveting lightning quiz round, and keeps you up to date with all the latest and greatest news and events going on in the industry. This week, instead of asking you a question, we’re leaving it up to the listeners. What do you guys want to hear from us? How can we help? Write us your response at [email protected]. Tune in next episode to remain in-the-know with all things digital marketing!

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