Live recording from Let's Get Digital event on September 18, 2019 on the topic of content marketing. We get into the nitty gritty of good content and how to make it.

This episode features all-star expert content marketers:

- Nick Westergaard, Chief Strategist at Brand Driven Digital

- Mariah Obiedzinski, Senior Direct of Content Services at Stamats

- Heather Fuessley, Marketing Director at Geonetric

Topics we covered include:

- How to be more successful at content marketing (the do's and don'ts)

- Best tips for getting started in content marketing

- When does it make a difference, and how/why?

-  What is an overrated content marketing practice or tactic? What's an underrated practice?

- What are the most important metrics to watch?

- Which brands have great content marketing worth emulating?

- How has content marketing changed in the past 3 years. What are your predictions for the next 3-5 years?


About:

Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.
Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.

The best news is that we're gearing up for a new season in 2020. You can sign-up for event dates and announcements here → modmarketers.com
The format is simple:
✓ We meet. Same place and time each month.
✓ We learn. A panel of pros share results, not theories.
✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
The event is completely free and open to everyone.