If in the midst of frustration, you asked yourself any of these questions:

Why is a "popular" guide not giving me the branding solutions I'm looking for?
What is at the heart of a brand?
How important is the brand story to my brand?
Why are big companies trying to put on a personal "face"?
Do I need to control the narrative and build my personal brand?
How do I know what is "wrong" with my brand?

Then this episode is for you.

I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where - with her fiery charisma - she took me on the journey of what it means to build a brand

The post Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun first appeared on LET'S MAKE WAVES.