64. Building credibility with ABM
Released Tuesday, 7th May 2024
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64. Building credibility with ABM
64. Building credibility with ABM
Tuesday, 7th May 2024
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In this episode of Let's talk ABM, we speak with Kathryn Nimmo, ABM Marketing Manager at HP Inc, about building awareness and credibility with ABM. Kathryn is an accomplished Marketing and Sales professional with extensive experience executing and delivering marketing and sales campaigns across multiple industries.Here's what they cover:
- How ABM is used for perception and brand awareness
- How Subject Matter Experts are your secret weapon
- Why Sales experience is pivotal to ABM
- Why storytelling unlocks ABM accounts
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Let’s talk ABM
Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.Join Podchaser to...
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