Stef Hamerlinck
Let's talk brandingEpisodes
Episodes of Let's talk branding
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Discover what it takes to be a leader in brand for a large B2B tech company.Show notes* Gwen on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your
Show notes* The multiplayer brand slidedeck* Zoe on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic brain and level up your creative
Show notes:* Article on Brand difference and pricing power* Dom Boyd on LinkedIn* BrandZ index* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic
How brands can create an unfair creative advantage.Show notes* Discover the full paper here.* Dan Salkey on LinkedIn.* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy course
Show notes* Professor Pauwels on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides hereBrand strategy courseActivate your strategic brain and level up your creative business. Find cours
Show notes* Bart on LinkedIn* Bart’s new venture: I know a guyKey Takeaways* Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.* The balance between digital and brand
Show notes* Discover the full trends report here* Rachael Higgins on LinkedIn* Will Posket on LinkedIn Summary* 🚀 Back to the Pod: Host Stef kicks off the year chatting with Will Posket & Rachael Higgins about 2024's hot branding and marketing
Summary* 🤖 AI in Mascot Creation: Making it easier and more accessible, especially for smaller brands.* 💡 Before AI: Creating a mascot was a big deal – think illustrators, 3D artists, studios. Now, AI tools like Midjourney and Dali are game-c
Summary* 📈 David Taylor discusses distinctive brand assets: their importance in branding and the gap between understanding their value and effectively managing them.* 🌎 Taylor's experience: Over 22 years with The Brand Gym, helping brands fro
SummaryHere's a summary of the key points from the podcast:* The Evolution and Challenges in Branding: The podcast features Jacob Cass, the founder of Just Creative, discussing current trends and challenges in the branding industry, including t
Here's a summary of the podcast transcript:* Chris Walker's Background and Journey: Chris Walker, CEO of Refine Labs, shared his journey from an engineering role at BEA Inc. to product management, and eventually starting his own company. He emp
What we talk about* The importance of brand health and what it means* How to do brand tracking using survey tools* The different metrics like awareness, category entry points, …* How to analyse brand tracking results* Common pitfallsImportant l
We talk about* The different lifestages of a brand and what it should focus on (product, brand, demand gen, …)* Harvesting current demand vs generating future demand.* Full transcript available on SubstackImportant links* James his agency, Prev
In this episode, we talk about:* Ragged edge, one of my favorite branding agencies* The strategy and research work that goes into developing a unique brand* The ‘X’ rebrand* The rise of brand mascots* Distinctiveness vs Differentiation* Brandin
In this episode I talk with Lee Rolston, chief growth officer at JKR about their recent study on brand assets with Ipsos. “The first job of branding is to make sure your brand is recognized as uniquely and unmistakably you. Only then can brand
Important links* Julian Cole’s course with LTB discount here* Julian on Twitter* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.The AI summaryI asked Notion AI to summarize our podcast tr
Important links:* ‘Frank’ on Twitter, Instagram or LinkedIn* G’day Frank websiteThe AI summary:Captivating Moments of Connection: Lessons from a Branding Pro* A brand is not just how it looks, but a captivating moment of connection between the
In this podcast, Jon discusses the five key elements of successful advertising: emotion, story arc, soundtrack, character, and fluency. He emphasizes the importance of entertaining and making people feel positive emotions, while also incorporat
In this episode, we explore the power of the ‘creator mindset’ with creative director turned creator Alex Antolino. It’s a deep dive into the creator economy and what brands can learn from people like Mr. Beast. Looking for a summary? Scroll do
Show notes:* Nick’s substack and the article on Purpose Nihilism* Nick on TwitterThe brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my
Show notes:* The article that sparked the conversation* Science Magic, where Max works* Max on LinkedIn and TwitterThe brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable s
In this show, I chat with the amazing Tom Roach. A marketing strategist with loads of experience at some of the world's best advertising agencies.- The wrong and short of it article- Tom's blog (check out the other amazing articles too)- The or
In this episode, I chat with Twitter buddy RJ Youngling, he calls himself an ‘entrepreneurial scientist. We take a deep-dive into the world of maths, Ehrenberg-bass insitute, bro-science and a lot more. You can find RJ on twitter here and check
In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets. * What defines such a market? * What can we learn from them? * What are the implications for marketer
In this episode, I talk with Humor expert Paddy Gilmore. We talk about the power of humor for brands. Topics* What types of humor are there? * And what brands can leverage it? * How can you make sure you don’t end up on the dark side of humor?
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