In this episode…

… I break down how NFTs came to be, the value of NFTs for brands and content creators alike, where we are in the hype cycle with NFTs and what's next.

This episode is a complement to this week's article, Non-fungible tokens: NFTs are racing to digitize (and monetize) the value exchange →.

In the article, I attempted to dive into the why of NFTs, hoping to stay away from much of the technology-focused discussion.

I'm bought into the idea of NFTs however it is way too early and there are too many dependencies to know whether they will be successful.

And while I am not a Gary V. fan, I do agree with his viewpoint that the NFT model is here to stay. Maybe not how we are thinking about them today though.

(In the article, I include an interview with Gary V. where he compares NFTs to the late 90s, early 00s version of the internet. It’s a great comparison.)

This article was a new experience for me. Attempting to blend in imagery, video and audio to build a fuller story and deeper experience.

There are some things I wished I had done differently. Welcome to finishing a project.

I'm looking forward to doing more of these articles.

Music from Uppbeat (free for Creators!):
https://uppbeat.io/t/caleb-fincher/looking-forward
License code: NGEQNBBHLNEKWGRJ