In this Let’s Talk MKTG episode, we cover Steps 3 & 4 of the 10 steps to Create a Marketing Strategy! We discuss how to conduct and analyze competitive industry research AND how to use that to identify YOUR point of difference. You’ll learn step-by-step how to conduct a thorough industry analysis, how to create a brand perception map & how to use these tools to identify how YOUR business will stand out from the rest of the industry.