Join host Andy Ruben, founder of Trove, in a groundbreaking episode where the intersection of business and sustainability takes center stage. Uncover the strategies and insights that redefine sustainability as not only essential but smart business. In this candid conversation, Andy and industry experts Asha Agrawal Head of Corporate Dev at Patagonia, Chris Riley, former strategic planning director Wieden+Kennedy, and J.R. Siegel Sr. Director of Product Innovation at Wordly, explore the evolution of circular business models, the imperative of integrating sustainability, and why it's not just a choice but a necessity for successful companies. Buckle up for a journey where innovation isn't an option—it's the key to thriving in a business landscape where sustainability is the new standard.