In this episode, we dive deep into the music industry with a visionary founder, Mattias Tengblad, the mastermind behind Corite. 

Ever wondered how artists can cleverly make money while connecting with their fans? Mattias is here to spill the secrets. Corite isn't just a platform; it's a fan activation experience! We're talking about creating reasons for fans to engage, maybe not every day, but at least every week. Because, let's face it, who wouldn't want to help their favourite artists achieve greatness?

Looking ahead to the next decade, it's crystal clear: streaming is here to stay. But success won't be handed out like free concert tickets. It's all about artists building those strong connections with their music-loving audience. As Mattias says, "Building fan relations is very artist-centric." 🤝

For budding artists, TikTok may be the starting line, but established musicians need to transform their followers into fiercely loyal fans. 

Startups face a unique challenge - proving their worth to artists and investors alike. Mattias discusses the complexities of this industry and the art of prioritising resources. "It puts a finger on the point that this industry is rather complex," he says, emphasising the importance of continuous learning for artists and songwriters. 

Join us as we unravel the secrets of the music industry with Mattias Tengblad, and discover how Corite is changing the game for artists and fans alike. It's innovation, it's disruption, and it's all about Let's Talk Startups! 🎙️

Thanks for tuning in to 'Let's Talk Startups', hosted by Nargis Jafferali and Demos Demetriou.

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