Today, we have a very special guest joining us, Gideon Barker, the founder of Customer IQ. Get ready to dive deep into the world of research and uncover the secrets to startup success!

In this episode, we shift our focus to the power of research and its impact on startups. Gideon shares his wealth of knowledge on understanding customers at a whole new level, enabling you to make informed decisions that drive your business forward. 📊🔍

Discover the importance of setting clear objectives as the starting point of your research journey. Gideon reveals how to leverage these objectives to frame your analysis and turn insights into actionable strategies for growth and innovation. 💡🚀

We delve into the significance of market research and data-driven insights when it comes to pricing your services effectively. Gideon's insights on pricing transparency and the feedback he has received in terms of value for money will leave you inspired and ready to tackle your own pricing strategies. 💰💼

And of course, we couldn't end the episode without a fun question! Gideon reveals the song that best describes his startup, adding a touch of entertainment to our conversation. 🎶😄

Tune in now to gain a fresh perspective on research and its transformative impact on startups. Thank you for joining us on the Let's Talk Startups Podcast, and be sure to stay tuned for more exciting episodes coming your way soon!

Thanks for tuning in to 'Let's Talk Startups', hosted by Nargis Jafferali and Demos Demetriou.

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