Influencers. They're on Instagram, Twitter, LinkedIn, Facebook. Writing blogs. Self publishing content to millions of followers and they carry big time clout. There's one, or a hundred, influencers out there for every business's clients. They are the signal that your clients rely on and are influenced by when making purchasing decisions today. It's word of mouth gone wild. These influencers are helping your customers decide what to buy and who to buy from without ever having met. So how do you harness this new power for your brand? It's not as easy as finding the one who looks the type and has millions of followers, shipping them your stuff along with a hefty payment in exchange for them to post a picture of your brand accompanied by #ad. This episode quickly explores the five most powerful factors brands need to consider when trying to identify the right influencers to help spread their brand message.