Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

Released Monday, 22nd March 2021

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Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

Monday, 22nd March 2021

Good episode? Give it some love!

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In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud. This includes:

+ Don’t just “lift and shift” from one platform to another

+ Make sure your business goals and objectives are front and center

+ Marketo’s data model is very different from Salesforce Marketing Cloud

+ Be mindful of the translations between Marketo and Salesforce Marketing Cloud

+ Create a process for syncing unsubscribes when transitioning between platforms

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Level Up: A Marketing Podcast

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally. In each episode, you’ll hear from marketing, sales, and client success experts as they discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!

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