After our first full episode that went in depth about artist positioning and helping you to decipher what kind of artist you want to be, I figured that this topic might still be a little abstract for some. So we’re calling a friend today to help us put things into perspective for you!
Malaysian singer-songwriter Evangeline Wong joins us on today’s show to share about her journey through the world of artist positioning. I first met Evangeline in 2017 or 2018 when she had just signed with Taiwanese indie record label SKR Presents as their very first artist. The team invited me on board to help them plan out the next steps for Evangeline, and one of the very first things we worked on was getting down her positioning and direction as an artist. After we finally hammered it out, things fell into place much easier, and directly led to us being able to conceive the perfect idea for her momentous debut album “Wilder” which got her nominated for best newcomer at the prestigious Golden Melody Awards in 2018.
Getting her start in the industry as both an artist and a professional songwriter, Evangeline is a freewheeling artist whose versatility and voracious appetite for new experimentations within the pop genre has made her an artist to watch. We chatted with her in depth about her journey and direction as an artist so far, and how a good direction might go a long way.
For English speakers, the key points of our conversation are highlighted down below!
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