Digital Distribution | Exploring the Greater China Streaming Market ft. Believe Taiwan's Jim Tseng
This week, we’re honoured to have Believe Distribution’s head of Taiwan and my good friend Jim Tseng on the Level Up podcast to school us all on how the Greater China music streaming industry works, and the landscape of today.
Both Taiwan and Mainland Chinese streaming markets grew despite the COVID-19 pandemic in 2020, and Jim shares about the unique benefits of both markets, some obvious and others not so much.
And for listeners interested in the Mainland Chinese market, we answered the big question on everyone’s minds: what is the market all about, and what kinds of artists are primed and ready to take on such a daunting industry.
We also talked in depth about how independent artists can make the most out of their data, and when it might just be best for them to put it aside and focus on planning and strategizing their releases instead.
Key Takeaways:
Links and Resources:
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