Here's the thing about social media. It's an ESSENTIAL part to your role as an artist. Even your lack thereof of social media use (when done correctly) can establish your branding and your positioning as an artist.
I see a lot of artists and work with a lot of artists who feel constrained by the regimented and time-consuming routine by which they feel they have to use social media, to engage and interact to keep those likes and follows coming in. Here's the thing: you don't HAVE to do anything.
But if you, as the artist, the primary creator of content are unwilling to put in the work, then the buck stops with you. And by doing this you are sending out a clear message that you don't want to create engaged, authentic relationships with people who truly love your music.
Instead of feeling dragged along by the social media grind, change your perspective and take control of your presence on social media. To me there’s just something so empowering about understanding the platform you’re using, and that you’re using it on your terms, to your advantage.
Here are my best tips for getting yourself into the right mindset to tackle your social media presence.
And when we talk about whether something is working or isn’t, think past the numbers. As an artist, remember to always go back to your positioning, and evaluate whether what content you’re creating is on brand for you. Another metric that’s really important to me, is time spent. Is the amount of time spent on social media proportionate to the value that you’re getting out of it? Again, when we talk about value, think outside of likes, shares and retweets. Think about the deep conversations you’ve initiated, about the way people resonate with these new messages you’re putting out. Think about how you feel as a content creator in the process.
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