In this episode, the hosts discuss various strategies for creating lead magnets, workshops, webinars, and summits to attract and engage audiences. They emphasize the importance of providing value and solving problems for attendees. The hosts also provide insights into structuring and promoting these events effectively.

Key Points

• Lead magnets: Give away the "what" and "why" of the problem you're solving, but save the "how" for the paid product.
• Workshops, webinars, and masterclasses: One-time online events that offer educational content and tangible takeaways.
• Summits: Series of workshops and webinars held in quick succession, attracting a sizable audience and promoting audience sharing.
• Marketing and promotion: Highlight the key benefits and outcomes attendees will receive, emphasizing value and results.
• Technical considerations: Test and prepare your tech setup beforehand to ensure a smooth experience for participants.
• Repurposing content: Maximize the value of your event by repurposing recordings for blog posts, newsletters, and social media.
• Sales and promotions: Craft compelling offers, leverage FOMO (fear of missing out), and ask for the sale confidently.
• Continuous improvement: Practice, record yourself, and learn from each experience to improve your delivery and presentation skills.

Resources Mentioned

• Article on webinar hosting platforms from HubSpot
• Article on outlining webinars and workshops by Alex Katoni on LinkedIn
• convertkit.com - Email marketing platform.
• screencasting.com - Platform for hosting and sharing screencasts.
• Hubspot - Marketing software platform.
• Rewardful - Affiliate and referral marketing platform.

To learn more about Level Up Creators and access additional resources for creators, visit welevelupcreators.com.

Thank you for tuning in to the Level Up Creators podcast. Stay tuned for the next episode as the hosts continue exploring ways for creators to make money online.

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