We sat down with Magnus Leppaniemi, the Vice President of Marketing & Head of Esports at Esports Entertainment Group and an adviser to the ESPL. He is an integral part of the team that is building the EEG into one of the top esports betting platforms. Expanding their global reach is his primary focus. Leppaniemi is based in Stockholm and has been involved in the industry for decades.

We discussed fascinating topics, including betting in esports vs. traditional sports, differences in the industry across international borders, and the investment into and valuation of esports organizations.

The Ultimate Gamer Podcast: All About The Game! is a show that features conversations with trailblazers, thought leaders, risk takers, decision makers, celebrities, athletes, and investors who are defining the esports space.

This podcast is for you if you love gaming, you’re a part of the esports community, you’re interested in learning more about the esports business, you want to improve your gaming performance, or you’re an aspiring professional gamer.

We’re going to decode who and what’s making news in the industry while we explore the habits, best practices, successes, and setbacks faced by our guests.