Hey everyone, in today’s episode, I share the mic with Nir Eyal, entrepreneur, educator and author of the best-selling book Hooked: How to Build Habit-Forming Products.Listen as Nir discusses the power of manipulation (and the two types of manipulation), the four essential elements that create a hook to forming a habit, why it's not the best product that wins but rather the product that comes first to mind, and the three pillars necessary for every successful new product. He illustrates his concepts using Facebook, Snapchat and Twitter—key, successful companies who have mastered the art of forming habits.Click here for show notes and transcript.Leave Some Feedback:What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.Did you enjoy this episode? If so, leave a short review here.Subscribe to Growth Everywhere on iTunes.Get the non-iTunes RSS feedConnect With Eric Siu:Growth EverywhereSingle GrainTwitter @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices