Are you trying to build a bigger audience?Tune in to hear Eric Siu share the mic with James Monosmith, Sales and Marketing Manager at Xbox and Halo Consumer Products at Microsoft.  Learn they're using live events in order to appeal to their current audience while attracting a new one.Click here to watch the full YouTube videoLeave Some Feedback:What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.Did you enjoy this episode? If so, leave a short review here.Subscribe to Growth Everywhere on iTunes.Get the non-iTunes RSS feedConnect with Eric Siu:Growth EverywhereSingle GrainTwitter @EricosiuInstagram @EricosiuLearn more about your ad choices. Visit megaphone.fm/adchoices