I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize. 

I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more. 

We cover: 

• The evolution and challenges in the podcasting industry including technology, advertising and content. 

• What types of businesses have emerged since podcasting exploded

• Tips on navigating the business of podcasting 

• How to define success in podcasting 

• The relevance of video in podcasting and the pressure to optimize content

• Advice on navigating the podcasting industry and knowing what resources are at your fingertips

• How Sounds Profitable can serve podcast related businesses and podcasters 

• How research on the industry can provide info on advertising and listener behavior 

• What the Brands In Audio directory is and how to get involved. 

Head to https://LeverageYourPodcastShow.com to read the blog

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