Make sure you're writing the right book! Peter is joined by Zoe Chance for a discussion on getting the right message, the right content, and building a brand around the book. Zoe talks about starting, and restarting, her book project to ensure that her first book is an approachable and powerful encapsulation of her work.
She tells us about the journey searching for a writer for her book, taking personal ownership for the work, and finally building a relationship with an editing partner who can capture her ideas.
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