On Ep. 41 of LexxxTalkAboutIt Alexis J talks with micro-influencer, event planner and brand specialist Gabbi aka The Antisocialite. Gabbi is a Pittsburgh native who has built her brand through open dialogue, raw and real conversations online that has led to a large social media following. Most importantly, Gabbi is able to use her platform to monetize her engagement through brand deals with small businesses. She also talks helping others with brand management through building websites and providing tips on how to capitalize off of your internet presence. We talk the do’s, don’ts, ins and outs of social media platforms and the work it takes to stay consistent as an influencer.

Plus we ask:

• Should “Catfishing” be illegal and punishable by law when it involves online identity theft?
• What does influencer culture look like for a city like Pittsburgh ?
• How do algorithms affect engagement and what is the importance of having your own separate platform to promote yourself?

Let’s talk about it!

***My opinions are my own and do not reflect those of the company I am employed by.

Credits:

Host: Alexis J @alexis.j___

Music: Intro – Yung Kartz- Bensound.com

Special Guest: Gabbi aka @theantisocialite_

• Resources: Udemy online courses

Cohost/Co-producer: Jaylen Jordan @_Itolnlyjay

Special thanks to StudioME