In Episode 1 of the Life and Launches Podcast, co-hosts Anthony Obey and Crystal Obey set a firm foundation for the new show everyone’s talking about.

In this foundational episode, you’ll get answers to questions including:

1. What is Life and Launches is about? 

• Direct Response Marketing Strategies in a Digital Marketing world
• How to Start from scratch and build a 6, 7, or 8 figure business
• Integrating entrepreneurship and marketing with life coaching
• Integrating business growth, wealth creation, and a life well lived

2. Why is this Integration of Life Coaching and Digital Marketing Relevant?

Our 20 year entrepreneurial journey required both

• Most entrepreneur and marketing experts sell hustle, the grind. People are burned out
• With 15 years of consulting and copywriting for founders, entrepreneurs, and CEOs, we know people need life coaching, professional development, and biblical counseling on the road to success
• Some successful Christian entrepreneurs fall away from faith and we want to show practical ways to building a business builds your relationship with God and fulfills your purpose.

3. Why Are We Doing this Show NOW?

• Global Pandemic and historic layoffs and business closures has displaced entrepreneurs who need help pivoting
• Stagnant Wages and rising inflation
• Deepening Gig Economy means no benefits package, no 401k, no salaries, no corporate loyalty

4. Qualifications of Show Hosts?

• Anthony’s experience - Direct response copywriter and marketing consultant, helping business owners on their journey from 0-1million, 1-10 million, 10-100million and beyond.
• Crystal’s experience - Homeschooling mother of 4, with certifications in Enneagram, Personal Finance, and Career Development, and with a master’s degree in Life Coaching and Mentoring.

5. Ideal Audience:

• Start up/Founder (From Idea to Launch) - $0 to $250k
• Small Business Owner (Overwhelm to Stability) - $251 - $1M
• CEO/Marketing Director (Systematize and Scale) - $1.1M - $10M+