I’ve helped clients map out a variety of marketing campaign strategies, based on their available assets. What gives raw campaigns life is the words on the page - the copy.

The big problem of marketing: Prospects or skeptical, suspicious, and totally apathetic.

Imagine them being glued to their screen, digging in the dirt of the latest celebrity gossip. That’s all they want to do is numb out the pain of daily life and many hate ads!

Why Emotional, Direct Response Copywriting Works:

Appeals to their emotions, not intellect - sensational, which is fun and feels good
Tells a great story - people love stories and keep interest till the end
Blocks all distractions - A good campaign eliminates all distractions and barriers to its goal of propositioning the prospect.
Offers exactly what audience wants AND need - A critical rule that I made up as a copywriter is to sell what they want, deliver what they need.

A great campaign must tickle their ears and their ego, but responsible businesses always deliver what clientele actually needs as well.

Tesla is selling an image to the marketplace, but the company would crash if they didn’t deliver reliable and safe transportation. The car works like any other but they capture the ego and the senses, as well.

Peaks curiosity - It never puts cards on the table, gives one carrot all the way to the sales proposition.

Why Businesses Fail - Most entrepreneurs I work with are sold on the critical importance of copywriting, they simply fail when trying to do it themselves.

They learn the costly lesson of specialization. Yes, anyone can learn copywriting, but for those who want to save tons of time and money working out all the kinks, they hire professionals like me.

Mandalorian mastered the skills that helped him prevail anywhere.

If you learn how to sell, you can make money selling anything, anywhere, and to anybody!

Rate