When we are writing to move someone to action, we must be clear. Not clever. Only crystal clear will do.
I recently attended the Hope Words conference for writers, where one of the speakers was Katherine Paterson. Mrs. Paterson is the author of over 40 books and the recipient of many awards for her writing, including two Newberry Medals.

She told us about a time when she got a note from her long-time editor about a certain paragraph. She had taken great care with this paragraph and she held it dear.

The editor's note said, “It’s beautiful, Katherine, but what does it mean?”

As a writer, I feel the pain of having something I’ve labored over being misunderstood or torn apart. As an editor,  I know it’s a question that must be asked.

All our beautiful writing and storytelling is worthless if it isn’t clear.
To be clear in our nonprofit writing, we must answer three key questions:

1. What is happening?
2. What does it mean?
3. What do you want me to do about it?

By answering these questions, you can provide context for your message and make it clear what action you want your readers to take.

If you struggle to tell stories, you’ll struggle to raise funds. 
In the Mission Writers course:

• Learn the exact stories that every ministry, missionary, and nonprofit needs to tell.
• Master the fundraising story calendar.
• Develop and practice essential storytelling skills to increase funding for your mission.
• Build your story library and your confidence.

Details at MissionWriters.org
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Mission Writers is an online course and group coaching experience where you’ll develop and practice essential storytelling skills to help increase funding for your mission. Get started now, for a year of coaching at over 60% off the regular price.